From November 8-10, the industry’s biggest and best native experts gathered in Berlin gathered to participate in Native Advertising Days.
Nyheter365 was there both as a speaker, participant in the Native Awards jury and with a stand where visitors could learn more about the company. Here, people also had the opportunity to compete for a campaign worth 50,000 kronor.
From left to right: Sofia Westfahl, Johan Rikner, Pierre Wingren, Felicia Lindström, Diana Bude, Victor Lagos
“It was very interesting to be in there and meet companies from so many different countries. It gave an insight into how native also works outside the Nordic region, “said Sofia Westfahl, Business Project Manager nyheter365.
At the stand, “The Native Post” was published, a specially-produced newspaper release that showed examples of what nyheter365 and Newsner has accomplished over the years. Something that was very popular among the participants.
“Many appeared to be curious about us and what we do, almost everyone who passed, picked up a copy of our magazine. It was very fun to see,” said Sofia.
Johan Rikner, CEO, was invited to talk about how to advertise successfully on social media, something he points out that you can do despite a limited budget.
“At Newsner, we have managed to create some of the world’s best social videos, and we’ve achieved that success without spending a fortune. By testing different creative solutions and analyzing data, we have found a concept that works,” explained Johan Rikner, CEO.
Johan Rikner believes that the secret to success is having goal-oriented analysis and being extremely data-driven.
“Many in our industry think they know what good content is, but we let the data and numbers determine what’s good,” he said.