Lower CPA (conversions)
N365 helped Videoslots to become 9.5 times more effective
Videoslots had been running a programmatic display campaign through another agency. Once N365 got the opportunity to run the campaign instead, the client’s CPA target was lowered by 57%.
The world’s biggest online casino, Videoslots, with over 3,000 games, had been running a programmatic display campaign through another agency. Due to an ongoing and successful native advertising collaboration between N365 Group and Videoslots, the client was willing to try other products from the portfolio.
N365 were handed CPA targets per New Depositing Customer (NDC) – these were based on data from previous campaigns. There was no data or other insights given, so N365 created campaigns from scratch within their DSP. The client sent over the creatives and N365 delivered input on what other formats would be good.
The CPA target was met and lowered after only a few weeks. And that was just the beginning of the success story.
“N365 crushed all the targets and have been very easy to work with. They have been very agile and understanding of our needs. We’ve seen super results.”
Maria Lodenborg, Brand Manager at Videoslots
N365 took on the campaign with their unique optimization strategy and implemented relevant private deals. They were transparent with the client regarding all numbers. The results of the continuous optimization were truly incredible.
As seen above, the good start to the campaign only continued to improve. By six months in, the CPA target was more than halved.
When comparing the results with the CPA target, it became apparent that N365’s results were 57% better. On the bottom line, this means that the campaign was 9.5 times as effective as the competitor’s (after a respective period of six months).
The numbers above are from the Swedish market, the same successful campaigns are executed in UK and Finland as well. Contact us for more information.