The content agency’s campaign with Bausch + Lomb has been nominated in the ‘Best Use of Facebook’ category.
“This proves that a big dose of creativity combined with a data driven approach is a successful strategy! We are very happy and honored to be recognized with this nomination,” says Jimmie Larsson, the project manager responsible for the campaign.
Presented by Native Advertising Institute, the awards – with participating agencies from all over the world – promotes inspiring, effective and creative work that helps brands tell stories in a non-disruptive way, driving commercial impact with journalistic quality.
N365 has one out of three nominations in the ‘Best Use of Facebook’ category. The shortlisted project is “Dina Ögon/Your Eyes” together with Bausch + Lomb, one of the best-known healthcare brands in the world, offering eye health products.
N365 have previously proven to a lot of clients that native advertising can generate instant results in terms of hard KPI:s – and at the same time build the brand, inspire and educate.
As for this campaign, N365 faced a unique challenge on how to create measurable results for the client.
Bausch + Lomb’s main goal was to identify and capture potential customers for their ULTRA® Multifocal for Astigmatism contact lens in the Scandinavian markets. Bausch + Lomb and N365 agreed that native advertising was the way to go to get attention from potential customers. But what is the best way to measure purchases when there are hundreds of opticians providing the contact lens across the Scandinavian countries? Many of them don’t provide booking online, and far from all of them have the capacity to add a tracking pixel.
“We needed to be extra creative and decided to create a tailor-made solution only for this campaign. We merged over hundred opticians into a single store locator, to create visibility and reach online for each optician in every Scandinavian country that provides the ULTRA® lens”, Larsson says, and continues:
“To reach the best result possible we optimized the campaign on a daily basis, towards the set KPI, and adjusted the content according to the data. This data driven approach is a key working method that we apply on all our campaigns.”
The recognition with a nomination in the Native Advertising Awards shows N365’s ability to create unique campaigns that stands out among global competitors. It demonstrates strength in creativity along with a presence in multiple markets. Additionally, the campaign proved to be very successful, reaching the client’s goals of CTR from native article to store locator-site with a good margin.
“This proves that a big dose of creativity combined with a data driven approach is a successful strategy! We are very happy and honored to be recognized with this nomination,” says Jimmie Larsson.
The Native Advertising Awards is not unfamiliar territory for N365, which won gold in the same category in 2018 after a campaign with USKA, Sweden’s biggest matching service for assistant nurses.
The winners will be announced on a digital event the 9th of March 2022. Fingers crossed!
