The content agency’s campaigns with Plan International Sweden and Lottoland UK have been nominated in the ‘Best Use of Facebook’ category.
Presented by Native Advertising Institute, the awards – with participating agencies from all over the world – promotes inspiring, effective and creative work that helps brands tell stories in a non-disruptive way, driving commercial impact with journalistic quality.
Out of three nominations for the ‘Best Use of Facebook’ gong, N365 occupies two nomination spots. The shortlisted projects are:
- Lottoland: ‘11,000+ New customers in one day using native ads’
- Plan International Sweden: ‘Plan International Sweden’
In a year like no other, N365 Group was forced to adapt its operation to introduce a new way of working. This coincided with a tricky digital advertising market as brands were forced to reassess their business objectives – some increasing demand for digital presence while others waited for a clearer picture on the global situation before re-investing.
The circumstances led to widespread uncertainty, as much for the role of digital advertising as it did for the immediate prospects of future business. Strong performance from campaigns was more important than ever.
To be recognised as an agency with top marks for ‘Best Use of Facebook’ in a turbulent pandemic year, it is to N365’s credit that they have continued to find a way to stand out among the competition.
Their two nominations also demonstrates strength in diversity of projects along with key presence in multiple markets.
Our continued success with Lottoland in recent years hit new heights in 2020, with some of the best results ever being recorded on the campaign. One day in April underlined this unprecedented purple patch, where we managed to drive more than 11,000 First Deposits (new paying customers), post-click, in the UK, in no more than just 12 hours of being live.
With Plan International, a client N365 has worked with for more than three years, the goal has always been to increase monthly donors. Over the last year, we managed to hit 30% under the client’s cost per new donor target through our traditional native concept. Almost 60 percent of the new monthly donors came from an inspired animated video concept that achieved 2 249 000 million views.
This Native Advertising Institute is not unfamiliar territory for N365, which won gold in the same category in 2018 after a campaign with customer USKA, Sweden’s biggest matching service for assistant nurses.
N365 will be hoping to emulate this feat in 2021 at the online awards show hosted on the 27th of January.
