{"id":10111,"date":"2022-10-18T16:37:29","date_gmt":"2022-10-18T14:37:29","guid":{"rendered":"https:\/\/n365group.com\/?p=10111"},"modified":"2022-10-18T16:46:30","modified_gmt":"2022-10-18T14:46:30","slug":"powerpark-tried-a-completely-new-digital-solution-with-n365-the-results-were-dazzling-some-kind-of-record","status":"publish","type":"post","link":"https:\/\/n365group.com\/dk\/nyheder\/powerpark-tried-a-completely-new-digital-solution-with-n365-the-results-were-dazzling-some-kind-of-record\/","title":{"rendered":"Powerpark tried a completely new digital solution with N365 \u2013 the results were dazzling: \u201cSome kind of record\u201d"},"content":{"rendered":"<div id=\"fws_69ded573cd98f\"  data-midnight=\"dark\"  data-bg-mobile-hidden=\"\" class=\"wpb_row vc_row-fluid vc_row top-level standard_section\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\"><div class=\"inner-wrap\"><div class=\"row-bg\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay\" ><\/div><\/div><div class=\"col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\"  data-t-w-inherits=\"default\" data-border-radius=\"none\" data-shadow=\"none\" data-border-animation=\"\" data-border-animation-delay=\"\" data-border-width=\"none\" data-border-style=\"solid\" data-border-color=\"\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"column-bg-overlay\"><\/div>\n\t\t<div class=\"vc_column-inner\">\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p><strong>N365\u2019s Snapchat strategy for Powerpark in Finland became a huge success. Here\u2019s how N365 developed the campaign strategy with branded lenses and filters.<br \/>\n<\/strong><strong>\u201cThis is some kind of record. Almost every fifth person who sees the ad shares it with a friend\u201d, Ludvig Nilsson, Senior Account Executive at Snapchat, says.<\/strong><\/p>\n<p>Located in South Ostrobothnia, Powerpark amusement park has in the last decade been selected Finland\u2019s best amusement park four times. Even though the seasonally repeated marketing procedures in digital channels have generated good results, they have always kept their eyes open for new possibilities.<\/p>\n<p><strong>\u201cThe campaign seemed like a fresh new idea\u201d<\/strong><\/p>\n<p>In the start of 2022, Powerpark informed N365 about their interest in showcasing some new digital solutions. Powerpark had little to no experience with Snapchat marketing beforehand, but N365\u2019s solutions for reaching the younger target groups convinced the company to try it out.<\/p>\n<p>\u201cThe campaign seemed like a fresh new idea. Afterwards we can say that it was a success, and we were able to utilize the materials in multiple channels\u201d, says <strong>Powerpark\u2019s development manager Antti Saarikoski.<\/strong><\/p>\n<p><strong>N365\u2019s strategy \u2013 branded lenses and filters on Snapchat<\/strong><\/p>\n<p>N365\u2019s solution was to produce branded lenses and filters for Powerpark. The content would be utilized in paid advertisement to increase brand awareness and to activate potential target demographics. Lenses and filters would also provide the possibility to create unique videos for other channels.<\/p>\n<p>In addition to paid advertisement, the Snapcodes from Snapchat-lenses were placed all around the amusement park. This way visitors could utilize the lenses and filters while sharing content in their own channels as well.<\/p>\n<p>\u201cWe hadn\u2019t used Snapchat lenses or filters like this in marketing campaigns before. It was great to start building a completely new campaign solution with Powerpark\u201d, <strong>Finland\u2019s country manager Juhani Jahnukainen<\/strong> says.<\/p>\n<p><strong>\u201cSome kind of record\u201d<\/strong><\/p>\n<p>Very quickly after the campaign was launched it became clear that the content strategy and final execution was a huge success. Snapchat supplied N365 with benchmark-figures related to the advertisement forms, so the comparison between similar campaigns would be easier and it offered support for optimizing the campaign.<\/p>\n<p><strong>Ludvig Nilsson, Senior Account Executive at Snapchat,<\/strong> was impressed with the results.<\/p>\n<p>\u201cThis means that almost every fifth person who sees the ad shares it with a friend. Some kind of record\u201d, he says.<\/p>\n<p><strong>Decided to prolong collaboration with N365<\/strong><\/p>\n<p>The diversification of digital marketing and launch of a new channel was also directly reflected in the number of visitors at Powerpark. Saarikoski wants to thank N365 for the whole campaign.<\/p>\n<p>\u201cThe collaboration was straight forward and clear. Reporting was done often enough so that we knew clearly where we were going regarding the results,\u201d he says.<\/p>\n<p>The decisions to try new media and innovative advertisements forms was deemed a good call. So, N365 and Powerpark started to plan and design new campaigns instantly after the summer 2022 period ended.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69ded573cea95\"  data-midnight=\"dark\"  data-bg-mobile-hidden=\"\" class=\"wpb_row vc_row-fluid vc_row standard_section\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\"><div class=\"inner-wrap\"><div class=\"row-bg\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay\" ><\/div><\/div><div class=\"col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col padding-2-percent\" data-using-bg=\"true\" data-t-w-inherits=\"default\" data-border-radius=\"none\" data-shadow=\"none\" data-border-animation=\"\" data-border-animation-delay=\"\" data-border-width=\"none\" data-border-style=\"solid\" data-border-color=\"\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#c4c4c4\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"column-bg-overlay\" style=\"opacity: 1; background-color: #c4c4c4;\"><\/div>\n\t\t<div class=\"vc_column-inner\">\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<h4 style=\"text-align: center;\"><strong>Results were above benchmark<\/strong><\/h4>\n<p style=\"text-align: left;\">Campaign results were clearly above the benchmark-figures and after the campaign period was over N365 could happily report the amazing results:<\/p>\n<ul>\n<li>Share rate was 95% higher than the benchmark.<\/li>\n<li>Average Camera Playtime (lenses) was over 69% higher than the benchmark.<\/li>\n<\/ul>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"N365\u2019s Snapchat strategy for Powerpark in Finland became a huge success. Here\u2019s how N365 developed the campaign strategy with branded lenses and filters. \u201cThis is some kind of record. Almost...","protected":false},"author":18,"featured_media":10119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[413],"tags":[],"class_list":{"0":"post-10111","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Powerpark tried a completely new digital solution with N365 \u2013 the results were dazzling: \u201cSome kind of record\u201d - N365 Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/n365group.com\/dk\/nyheter\/powerpark-tried-a-completely-new-digital-solution-with-n365-the-results-were-dazzling-some-kind-of-record\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Powerpark tried a completely new digital solution with N365 \u2013 the results were dazzling: \u201cSome kind of record\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/n365group.com\/dk\/nyheter\/powerpark-tried-a-completely-new-digital-solution-with-n365-the-results-were-dazzling-some-kind-of-record\/\" \/>\n<meta property=\"og:site_name\" content=\"N365 Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/n365group\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-18T14:37:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T14:46:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/n365group.com\/wp-content\/uploads\/2022\/10\/snapchat1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"N365 Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/powerpark-tried-a-completely-new-digital-solution-with-n365-the-results-were-dazzling-some-kind-of-record\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/powerpark-tried-a-completely-new-digital-solution-with-n365-the-results-were-dazzling-some-kind-of-record\\\/\"},\"author\":{\"name\":\"N365 Group\",\"@id\":\"https:\\\/\\\/n365group.com\\\/#\\\/schema\\\/person\\\/0e34f52beda7acfaebe3e5df55c217d1\"},\"headline\":\"Powerpark tried a completely new digital solution with N365 \u2013 the results were dazzling: \u201cSome kind of record\u201d\",\"datePublished\":\"2022-10-18T14:37:29+00:00\",\"dateModified\":\"2022-10-18T14:46:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/powerpark-tried-a-completely-new-digital-solution-with-n365-the-results-were-dazzling-some-kind-of-record\\\/\"},\"wordCount\":717,\"image\":{\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/powerpark-tried-a-completely-new-digital-solution-with-n365-the-results-were-dazzling-some-kind-of-record\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/n365group.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/snapchat1.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/powerpark-tried-a-completely-new-digital-solution-with-n365-the-results-were-dazzling-some-kind-of-record\\\/\",\"url\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/powerpark-tried-a-completely-new-digital-solution-with-n365-the-results-were-dazzling-some-kind-of-record\\\/\",\"name\":\"Powerpark tried a completely new digital solution with N365 \u2013 the results were dazzling: \u201cSome kind of record\u201d - 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