{"id":14367,"date":"2025-03-03T13:39:02","date_gmt":"2025-03-03T12:39:02","guid":{"rendered":"https:\/\/n365group.com\/?p=14367"},"modified":"2025-03-04T13:09:46","modified_gmt":"2025-03-04T12:09:46","slug":"heres-how-new-snapchat-features-allow-you-to-connect-with-your-audience-where-they-are-most-active","status":"publish","type":"post","link":"https:\/\/n365group.com\/dk\/indsigter\/heres-how-new-snapchat-features-allow-you-to-connect-with-your-audience-where-they-are-most-active\/","title":{"rendered":"Here\u2019s how new Snapchat features allow you to connect with your audience where they are most active"},"content":{"rendered":"\n\t\t
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Exciting times are happening for Snapchat in Q1 2025. The platform is launching a brand-new ad placement in one of the app\u2019s most frequently used tabs. Learn more about the new features for Snapchat and why your company should consider Snapchat in your media mix.\u00a0<\/strong><\/p>\n

Snapchat is launching<\/strong> a new ad placement called Sponsored Snap. This ad placement appears in the chat feed, which 92% of all Snapchat users regularly use.<\/p>\n

\"Per

Per Christian Strand Teslo, Head of Sales, Snapchat Sweden<\/p><\/div>\n

Morten Maaetoft, Product<\/strong> Owner<\/strong> for Snapchat in N365, is very excited about the newest features on Snapchat:<\/p>\n

\u201cSponsored Snap offers a great opportunity to extend your reach and connect with your target audience where they are most active. It allows much higher visibility and engagement among the users, and it ensures advertisers can connect with users in their most active space without being intrusive\u201d.<\/p>\n

Per Christian Strand Teslo, Head of Sales in Sweden, shares his enthusiasm and the possibilities with Sponsored Snap:<\/p>\n

\u201cWe\u2019re always looking for ways to help advertisers connect with Snapchatters in a way that adds value to their experience. Sponsored Snaps meet our community where they already are, delivering relevant visual content in a way that feels natural to the app. By seamlessly integrating creative, targeting, and measurement, we\u2019re making it easier than ever for brands to connect with their audiences in meaningful ways while maximizing their return on investment\u201d, he says.<\/p>\n

\ud83d\udc49\ud83c\udffc Last year, N365\u2019s media spend on Snapchat grew by 60% compared to the previous year, a milestone for the agency. Read more.<\/a><\/strong><\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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\u00a0 How Sponsored Snap works:<\/h4>\n
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  • The snap appears unopened in the chat feed (no push notifications)<\/li>\n
  • If the user chooses to open it, a full-screen ad will appear. Users can engage by sending a message directly to the advertiser via the CTA button<\/li>\n
  • If left unopened, it disappears naturally, maintaining a seamless user experience<\/li>\n<\/ul>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t
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    Lens Studio 2.0\u00a0<\/strong><\/h2>\n

    \"\"<\/p>\n

    Besides the new feature,<\/strong> Snapchat has also rebuilt the Lens Studio with the possibility to build more robust, advanced AR (=augmented reality) experiences.<\/p>\n

    Snapchat is making<\/strong> AR creation more approachable with their new tool, Easy Lens. This makes it possible to build Lenses in just minutes via a chat interface.<\/p>\n

    \u201cWe’re pushing Lens technology forward by enabling a wide range of experiences\u2014from real-time 3D AR and generative AI transformations to Bitmoji scenes and games. With a rebuilt Lens Studio, developers and brands can create more advanced AR together, while Easy Lens makes AR creation more accessible, allowing anyone to build Lenses in minutes\u201d says Per Christian.<\/p>\n

    Snapchat will also<\/strong> roll out new GenAI Suite features in Lens Studio, where AR creators will find new tools including Animation Blending, Body Morph, and Icon Generation.<\/p>\n

    \u201cThe Lens Studio is an incredibly unique platform, and I\u2019m excited to see how it enables us to create more powerful and engaging Lenses for our clients. With these new tools, we can build experiences that not only enhance brand value but also drive deeper interaction and connection with users in a seamless and innovative way,\u201d Morten Maaetoft, Product Owner for Snapchat in N365.<\/p>\n

    Curious about getting started with Snapchat ads for your business? Reach out through the form below, and one of our experts will get back to you. <\/strong>\ud83d\udc47<\/strong><\/p>\n

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