Recognized for its impactful and mission-centered work, N365 has been shortlisted in the 2024 International Content Marketing Awards for Best Purpose-Led Content for its campaign with NMDP℠ (formerly Be The Match®). This nomination highlights N365’s dedication to creating content that transcends traditional goals, demonstrating the life-changing power of strategic digital marketing.
Addressing the critical need for more Hispanic bone marrow donors and stem cell donors, this campaign tackled the life-threatening challenges blood cancer patients face in finding a compatible match. Through an editorial-style approach, N365 delivered content in both Spanish and English, authentically engaging audiences and inspiring meaningful connections.
Far surpassing expectations, the initiative resulted in over 1,300 new donor registrations against a target of 200, and 41,377 engaged readers across Meta’s platform, strongly supporting NMDP’s mission as a global nonprofit leader in cell therapy, to help find cures and save lives for patients with blood cancers and disorders.
This nomination is just the latest in a series of accolades recognizing N365’s impactful work, which include N365 Denmark’s Børsen Gazelle 2024 award, awarded to companies that have achieved over 100% growth across four years while meeting strict revenue and profit criteria.
Additional highlights include a 2024 Gold Award win at the Native Advertising Awards for N365’s work with Diakonia a Swedish non-profit organization with a presence in 27 countries.
N365 has previously been recognized at the same awards, earning one gold medal, two silver medals, and one bronze.
In collaboration with Adform and Airtours, N365 was also shortlisted for the IAB Sweden Mixx Awards in the “Best Ad Technology” category.
Beatrice Trodden, Senior Editor, N365
“Our team is incredibly proud of the meaningful impact this campaign has had,” said Beatrice Trodden, Senior Editor at N365. “Partnering with NMDP allowed us to put our expertise to work in a way that directly supports life-saving efforts within underrepresented communities. The response from audiences has been deeply rewarding and speaks to the power of purpose-driven content.”
The winners of the 2024 ICMA Awards will be announced on January 16 in London.
About NMDP℠
At NMDP, we believe each of us holds the key to curing blood cancers and disorders. As a global nonprofit leader in cell therapy, NMDP creates essential connections between researchers and supporters to inspire action and accelerate innovation to find life-saving cures. With the help of blood stem cell donors from the world’s most diverse registry and our extensive network of transplant partners, physicians, and caregivers, we’re expanding access to treatment so that every patient can receive their life-saving cell therapy. NMDP. Find cures. Save lives.
About N365
N365 is one of Europe’s largest performance-driven content agencies, with offices in Stockholm, London, New York, Helsinki, Copenhagen and Oslo. We are experts in producing content that delivers results through data-driven optimization. It doesn’t matter if it’s text, video, images, or sound: N365 applies a unique way of thinking about content to every aspect of the work.
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