Superman would be a great marketer… at least that’s what hiring managers who value editorial experience would tell you.
In corporate marketing, the role of ‘storyteller’ is booming – job postings are up, executives can’t stop talking about it, and companies like Google, Microsoft, Notion, and Hinge are building editorial teams that feel more like newsrooms than traditional marketing departments.
At N365, this shift didn’t feel surprising. It felt familiar.
Because long before “storyteller” became a job title, we were already hiring journalists to help our clients connect with audiences and deliver results.
Former journalists bring a specific mindset that traditional marketing often struggles to replicate:
-Asking “So what?”
-Understanding why an audience should care
-Separating signal from noise
-Explaining complexity without dumbing it down
-Maintaining credibility in regulated or high-stakes environments
What many companies are discovering now is something newsrooms have always known: Storytelling isn’t about creativity alone – it’s about clarity, trust, and meaning.
Why This Matters Now
AI has made content cheap and plentiful. What it hasn’t solved is meaning.
As automated content floods the internet, audiences are drawn to brands that communicate with consistency, credibility, and purpose. Storytelling today isn’t about clever copy — it’s about shaping a coherent narrative across channels, products, and moments.
That’s newsroom work.
Built for Industries Where Trust Is Non-Negotiable
In sectors like iGaming, healthcare, insurance, and finance, trust isn’t a nice-to-have. It’s foundational.
Hiring people with journalistic backgrounds has helped N365 build marketing that informs before it persuades, explains before it sells, and earns attention rather than demanding it.
And as more companies race to hire “storytellers,” it’s becoming clear what that role really requires: editorial judgment, narrative discipline, and respect for the audience.
Skills that are exceptional in marketing, but table stakes in journalism.
