Earlier this year, Danish interior design brand BoConcept began a full-year collaboration with content and performance agency N365 – a collaboration that has contributed to record results for BoConcept.
BoConcept is a Danish premium lifestyle brand with almost 300 stores in over 60 countries. They design, produce and sell contemporary furniture, accessories and lighting.
To take the next step in the development of the brand, BoConcept looked for a new marketing partner in digital channels. The choice fell on N365.
“We at BoConcept were looking for a creative and professional agency that showed a good understanding of our brand and our interior design service. At this point in our partnership with N365, I am happy to say that we have made the right choice and we are looking forward to an exciting time,” says Mimmi Lobendahl, CEO of BoConcept.
N365’s mission for BoConcept consists of native advertising campaigns, video and display advertising across social channels, search marketing and overall responsibility for programmatic buying. N365 will be in charge of both production and distribution for all activities.
“We are incredibly proud and excited to have earned BoConcept’s trust. Strategy, creative ideas and personal chemistry – we quickly felt that everything was right between us and BoConcept,” says Peder Hök, Client Manager for BoConcept at N365.
The cooperation started in early 2022 and will last until further notice. So far, it has yielded very good results. In April, BoConcept Sweden stood out, showing the highest number of bookings for the interior design service across all markets worldwide.
“N365 stands behind the success and they are doing a superb job,” says Mimmi Lobendahl.
N365 has over 10 years of experience in helping companies in many different industries increase ROI on media investments through data-driven content marketing.
“Over the years, a lot has changed in terms of formats and channels, but our mindset of creating campaigns with measurable impact through creativity and data-driven optimization is still the same,” says Peder Hök.
Team:
CEO BoConcept: Mimmi Lobendahl
Client Manager N365: Peder Hök
Editor N365: Lydia Staf
Editor N365: Jennifer Hellström
Programmatic campaign manager N365: Isabelle von der Groeben
Managing Editor N365: Gustav Parment
