{"id":13586,"date":"2024-04-18T13:27:33","date_gmt":"2024-04-18T11:27:33","guid":{"rendered":"https:\/\/n365group.com\/?p=13586"},"modified":"2024-04-18T16:05:44","modified_gmt":"2024-04-18T14:05:44","slug":"n365-nominated-for-native-advertising-awards-for-its-collaboration-with-diakonia","status":"publish","type":"post","link":"https:\/\/n365group.com\/fi\/uutiset\/n365-nominated-for-native-advertising-awards-for-its-collaboration-with-diakonia\/","title":{"rendered":"N365 nominated for Native Advertising Awards for its collaboration with Diakonia"},"content":{"rendered":"
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Today, the nominees for the internationally renowned Native Advertising Awards<\/a> were released. N365, which has previously won four medals in the competition, is one of three agencies nominated in the category ‘Best use of Facebook’<\/a>.
\n<\/strong>‘We are extremely proud that our work with Diakonia is being recognized in this way. Their important work for vulnerable people worldwide deserves all the attention it can get,’ says Sara Ohls\u00e9n, project manager at N365.”<\/strong><\/p>\n

N365 initiated its<\/strong> collaboration with Diakonia<\/a> in 2022 with the goal of strengthening brand awareness and increasing the number of donations. A significant challenge last year was the lower aid, resulting in a limited media budget for the start of 2023.<\/p>\n

Therefore, N365, in<\/strong> consultation with Diakonia, chose to focus on the most essential aspect, namely low-funnel efforts to increase conversion and generate more donations for Diakonia\u2019s important campaigns. A strategy that turned out to be extremely effectful. The campaigns produced exceptionally successful results, surpassing Diakonia\u2019s expectations in terms of the number of donations, CPA, and ROI.<\/p>\n

\u201dI would say that our results from digital fundraising have changed completely since we started collaborating with N365. Of course, several factors come into play, but today we have established a way of working with digital advertising that has become a crucial source of revenue. Currently, we are working to expand our budget so that we can increase our fundraising through digital advertising, says Victoria Gillberg, Communication & Fundraising Officer, Diakonia.<\/p>\n

The campaign work<\/strong> has been exclusively carried out within Meta’s network, with a focus on Facebook. The content has had an editorial tone, where both copy and visual solutions have had a news-like feel to create a sense of ‘here and now.’ This work and strategy have now been nominated for the Native Advertising Awards in the category ‘Best use of Facebook.’<\/p>\n

\"Sara

Sara Ohls\u00e9n, Project Manager, N365<\/p><\/div>\n

“The most important aspect of all our collaborations is, of course, that our partners achieve positive results in terms of increased effectiveness, whether it’s brand uplift or pure conversion. The nomination is just a bonus, but hopefully, this can bring increased attention to Diakonia’s important work,” says Sara Ohls\u00e9n, project manager at N365.<\/p>\n

Moreover, this isn’t<\/strong> the first time the collaboration between Diakonia and N365 has been recognized. Earlier in 2023, Diakonia won the Stenbeck Prize<\/a> as the Fundraising Organization of the Year in Sweden for significantly increasing both funds and donors.<\/p>\n

The winners of<\/strong> this year’s Native Advertising Awards will be announced on June 12th. The other nominees in the category ‘Best use of Facebook’ are 24Sata for Diners and Postmedia Content Works for Intact Insurance.<\/p>\n

Team Diakonia and N365:
\n<\/strong>Unni Jonsson, Communications Officer, Diakonia
\nVictoria Gillberg, Communication & Fundraising Officer, Diakonia
\nJulia Gerestrand, Team Leader Fundraising, Diakonia
\nSofia Hallonsten, Head of Fundraising and Communication, Diakonia
\nSara Ohls\u00e9n, Project Manager, N365
\nJennifer Jaans, Editor, N365
\nEmilia Roseng\u00e5rd, Video editor, N365<\/p>\n

About Diakonia
\n<\/strong>Diakonia is a Swedish nonprofit organization present in 27 countries. Since 1966, Diakonia has been working towards a fair, equal, and sustainable future. Together with people around the world, they create smart and sustainable solutions to address global challenges. In 2023, their efforts have been focused on supporting vulnerable people in Ukraine and Gaza.<\/p>\n

About N365
\n<\/strong>N365 is one of Europe\u2019s largest performance driven content agencies, with offices in Stockholm, London, New York, Helsinki, Copenhagen and Oslo.
\nWe are experts in producing content that delivers results through data-driven optimization. It doesn\u2019t matter if it\u2019s text, video, images or sound: N365 apply a unique way of thinking about content to every aspect of the work.<\/p>\n

Want to improve your results on Meta or any other platform? Reach out to us!\u00a0<\/strong><\/a><\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Today, the nominees for the internationally renowned Native Advertising Awards were released. N365, which has previously won four medals in the competition, is one of three agencies nominated in the...","protected":false},"author":18,"featured_media":13587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[413],"tags":[],"class_list":{"0":"post-13586","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"yoast_head":"\nN365 nominated for Native Advertising Awards for its collaboration with Diakonia - N365 Group<\/title>\n<meta name=\"description\" content=\"N365, which has previously won four medals in the competition, is one of three agencies nominated in the category 'Best use of Facebook'.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/n365group.com\/fi\/nyheter\/n365-nominated-for-native-advertising-awards-for-its-collaboration-with-diakonia\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N365 nominated for Native Advertising Awards for its collaboration with Diakonia\" \/>\n<meta property=\"og:description\" content=\"N365, which has previously won four medals in the competition, is one of three agencies nominated in the category 'Best use of Facebook'.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/n365group.com\/fi\/nyheter\/n365-nominated-for-native-advertising-awards-for-its-collaboration-with-diakonia\/\" \/>\n<meta property=\"og:site_name\" content=\"N365 Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/n365group\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-18T11:27:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-18T14:05:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/n365group.com\/wp-content\/uploads\/2024\/04\/naa-diakonia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2346\" \/>\n\t<meta property=\"og:image:height\" content=\"1231\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"N365 Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/n365-nominated-for-native-advertising-awards-for-its-collaboration-with-diakonia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/n365-nominated-for-native-advertising-awards-for-its-collaboration-with-diakonia\\\/\"},\"author\":{\"name\":\"N365 Group\",\"@id\":\"https:\\\/\\\/n365group.com\\\/#\\\/schema\\\/person\\\/0e34f52beda7acfaebe3e5df55c217d1\"},\"headline\":\"N365 nominated for Native Advertising Awards for its collaboration with Diakonia\",\"datePublished\":\"2024-04-18T11:27:33+00:00\",\"dateModified\":\"2024-04-18T14:05:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/n365-nominated-for-native-advertising-awards-for-its-collaboration-with-diakonia\\\/\"},\"wordCount\":716,\"image\":{\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/n365-nominated-for-native-advertising-awards-for-its-collaboration-with-diakonia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/n365group.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/naa-diakonia.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"fi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/n365-nominated-for-native-advertising-awards-for-its-collaboration-with-diakonia\\\/\",\"url\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/n365-nominated-for-native-advertising-awards-for-its-collaboration-with-diakonia\\\/\",\"name\":\"N365 nominated for Native Advertising Awards for its collaboration with Diakonia - 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