{"id":9011,"date":"2021-11-26T11:29:30","date_gmt":"2021-11-26T10:29:30","guid":{"rendered":"https:\/\/n365group.com\/?p=9011"},"modified":"2021-11-26T11:30:13","modified_gmt":"2021-11-26T10:30:13","slug":"hhow-multiplatform-campaigns-can-boost-results","status":"publish","type":"post","link":"https:\/\/n365group.com\/fi\/uutiset\/hhow-multiplatform-campaigns-can-boost-results\/","title":{"rendered":"How multiplatform campaigns can boost results"},"content":{"rendered":"<div id=\"fws_69d55a752d67e\"  data-midnight=\"dark\"  data-bg-mobile-hidden=\"\" class=\"wpb_row vc_row-fluid vc_row top-level standard_section\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\"><div class=\"inner-wrap\"><div class=\"row-bg\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay\" ><\/div><\/div><div class=\"col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\"  data-t-w-inherits=\"default\" data-border-radius=\"none\" data-shadow=\"none\" data-border-animation=\"\" data-border-animation-delay=\"\" data-border-width=\"none\" data-border-style=\"solid\" data-border-color=\"\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"column-bg-overlay\"><\/div>\n\t\t<div class=\"vc_column-inner\">\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p><strong>There can be a lot to gain by running multiplatform campaigns. In Norway, N365 are seeing great synergies as several of their clients are present across channels like Facebook, Snapchat, TikTok and Google\u2019s ad networks simultaneously. <\/strong><\/p>\n<p><strong>It is always important<\/strong> to monitor what\u2019s buzzing in the digital marketing industry. As an agency, N365 have focused on being an early adopter, trying out new platforms as and when they come along.<\/p>\n<p><strong>While Facebook and<\/strong> Google are still the biggest channels for most clients, platforms like TikTok and Snapchat are also making ground as lucrative places to advertise. With low CPM prices, they can be great to include as a part of the marketing strategy. CPM prices are, however, not the only perk of adding these platforms to the mix.<\/p>\n<p>\u201cThere is also an element of spreading the risk. As results tend to fluctuate, multiple channels can give us increased flexibility. If we are seeing a drop in conversions or having issues with one platform, we can allocate resources to other channels that are performing better at any given moment,\u201d says Marius Brevik, Editor in Norway.<\/p>\n<p><strong>Norwegian success<\/strong><\/p>\n<p><strong>In Norway, the agency<\/strong> has seen these synergies in action lately, with several of their clients running on more than one platform. Provexin and Oslo Skin Lab are great examples of how this can work effectively.<\/p>\n<p>\u201cWe are always monitoring trends in each channel to maximize results. We discuss budget allocations on a weekly basis with many of our clients. For Provexin, our YouTube campaign was converting really well, while Facebook was more challenging. As a result, YouTube accounted for the biggest media spend for quite some time. In Oslo Skin Lab\u2019s case, it was Snapchat that was giving the best CPA:s and therefore got more of the budget,\u201d says Managing Editor in Norway, Ida Johannessen.<\/p>\n<p><strong>Vester\u00e5lens Naturprodukter is<\/strong> another client that experience the benefits of this approach. Having already been live on both Facebook and Google for some time, they recently added campaigns on TikTok and Snapchat as well.<\/p>\n<p>\u201cWe are happy that the client is giving us the chance to explore several platforms at the same time,\u201d says Norweigan editor Marius Brevik.<\/p>\n<p><strong>Keen to learn more<\/strong> about the benefits of multiplatform campaigns? Don\u2019t hesitate to contact Ida on <a href=\"mailto:ida.johannessen@n365group.com\">ida.johannessen@n365group.com<\/a> or Marius on <a href=\"mailto:marius.brevik@n365group.com\">marius.brevik@n365group.com<\/a><\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"There can be a lot to gain by running multiplatform campaigns. In Norway, N365 are seeing great synergies as several of their clients are present across channels like Facebook, Snapchat,...","protected":false},"author":18,"featured_media":9012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[413],"tags":[],"class_list":{"0":"post-9011","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How multiplatform campaigns can boost results - N365 Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/n365group.com\/fi\/uutiset\/hhow-multiplatform-campaigns-can-boost-results\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How multiplatform campaigns can boost results\" \/>\n<meta property=\"og:url\" content=\"https:\/\/n365group.com\/fi\/uutiset\/hhow-multiplatform-campaigns-can-boost-results\/\" \/>\n<meta property=\"og:site_name\" content=\"N365 Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/n365group\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-26T10:29:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-26T10:30:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/n365group.com\/wp-content\/uploads\/2021\/11\/hemsidan_multipleplatforms-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"N365 Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/n365group.com\\\/news\\\/hhow-multiplatform-campaigns-can-boost-results\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/n365group.com\\\/news\\\/hhow-multiplatform-campaigns-can-boost-results\\\/\"},\"author\":{\"name\":\"N365 Group\",\"@id\":\"https:\\\/\\\/n365group.com\\\/#\\\/schema\\\/person\\\/0e34f52beda7acfaebe3e5df55c217d1\"},\"headline\":\"How multiplatform campaigns can boost results\",\"datePublished\":\"2021-11-26T10:29:30+00:00\",\"dateModified\":\"2021-11-26T10:30:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/n365group.com\\\/news\\\/hhow-multiplatform-campaigns-can-boost-results\\\/\"},\"wordCount\":484,\"image\":{\"@id\":\"https:\\\/\\\/n365group.com\\\/news\\\/hhow-multiplatform-campaigns-can-boost-results\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/n365group.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/hemsidan_multipleplatforms-scaled.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"fi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/n365group.com\\\/news\\\/hhow-multiplatform-campaigns-can-boost-results\\\/\",\"url\":\"https:\\\/\\\/n365group.com\\\/news\\\/hhow-multiplatform-campaigns-can-boost-results\\\/\",\"name\":\"How multiplatform campaigns can boost results - 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