{"id":9408,"date":"2022-04-06T15:08:34","date_gmt":"2022-04-06T13:08:34","guid":{"rendered":"https:\/\/n365group.com\/?p=9408"},"modified":"2023-11-17T11:02:06","modified_gmt":"2023-11-17T10:02:06","slug":"diana-bude-on-the-secrets-to-successful-marketing-in-the-igaming-industry","status":"publish","type":"post","link":"https:\/\/n365group.com\/fi\/uutiset\/diana-bude-on-the-secrets-to-successful-marketing-in-the-igaming-industry\/","title":{"rendered":"Diana Bude on the secrets to successful marketing in the iGaming industry"},"content":{"rendered":"
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To become a successful business in the iGaming industry, you need to have a clear strategy on how to stand out from your competitors, says Diana Bude, International Sales Director at N365.
\n<\/strong>\u201cMany marketers in the industry miss out on the opportunity to combine content creation with a data-driven strategy.\u201d <\/strong><\/p>\n

When N365 was<\/strong> founded in 2011, it was with one single objective in mind \u2013 to create native advertising campaigns based on data-driven optimization. The concept proved to be successful, not least for actors in the iGaming industry.<\/p>\n

\u201cSince our product is very driven by generating measurable results, it quickly became attractive in the iGaming business. Throughout the years we have focused a lot on expanding our offer to be able to fit many iGaming companies need of running campaigns on several markets. This works well with the scalability of our product as well,\u201d Diana Bude says.<\/p>\n

Bude has been<\/strong> a part of the N365<\/a> journey since 2014, and has played a crucial part in the international expansion. Today, N365 is one of the leading global content agencies within performance marketing, running iGaming campaigns in regulated markets like Sweden, Denmark, UK, Australia, Spain and the US. They also run campaigns in Poland, Germany, Canada and Romania.<\/p>\n

\u201cWhen collaborating with iGaming companies on many markets, compliancy is key. We always make sure to stay up-to-date on local regulations and advertising guidelines in licensed gaming markets,\u201d Bude explains.<\/p>\n

N365\u2019s expertise was<\/strong> recognized with a nomination in\u00a0Native Advertising Awards 2021,<\/a>\u00a0the global award with agencies participating from all over the world. The shortlisted project in the category \u201cBest use of Facebook\u201d was a collaboration with Lottoland<\/a>. On a single day in April 2020, N365 managed to generate more than 11,000 First Deposits (new paying customers) post-click, in the UK, in no more than just 12 hours of being live.<\/p>\n

\u201cLottery is a very competitive market, and it can be hard to stand out. These results were truly mind-blowing! We managed to find the perfect content at the perfect timing, with the perfect distribution. And frankly, that\u2019s what succeeding in digital marketing is all about,\u201d Bude says.<\/p>\n

What\u2019s your best tip to iGaming marketers?<\/strong><\/p>\n

\u201cIn this uber-competitive industry, it\u2019s all about making sure to use the data fully and optimizing every single penny spent. What many iGaming marketers miss out on is the opportunity to combine content creation with a data-driven strategy,\u201d Bude says, and continues:<\/p>\n

\u201cWith these two linked together, iGaming companies can create smarter campaigns with a deliberate experience for the user. This is how every iGaming company should work to set themselves aside from competitors.\u201d<\/p>\n

Want to know more about how N365 work within the iGaming industry? We\u2019d be happy to schedule a video call or grab coffee! Reach out to Diana Bude: +46 (0)73 370 13 37 diana.bude@n365group.com.<\/a><\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"To become a successful business in the iGaming industry, you need to have a clear strategy on how to stand out from your competitors, says Diana Bude, International Sales Director...","protected":false},"author":18,"featured_media":9399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[987,413],"tags":[],"class_list":{"0":"post-9408","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insights","8":"category-news"},"yoast_head":"\nDiana Bude on the secrets to successful marketing in the iGaming industry - N365 Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/n365group.com\/fi\/uutiset\/diana-bude-on-the-secrets-to-successful-marketing-in-the-igaming-industry\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diana Bude on the secrets to successful marketing in the iGaming industry\" \/>\n<meta property=\"og:url\" content=\"https:\/\/n365group.com\/fi\/uutiset\/diana-bude-on-the-secrets-to-successful-marketing-in-the-igaming-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"N365 Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/n365group\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-06T13:08:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-17T10:02:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/n365group.com\/wp-content\/uploads\/2022\/04\/diana-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"N365 Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/n365group.com\\\/fi\\\/uutiset\\\/diana-bude-on-the-secrets-to-successful-marketing-in-the-igaming-industry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/n365group.com\\\/fi\\\/uutiset\\\/diana-bude-on-the-secrets-to-successful-marketing-in-the-igaming-industry\\\/\"},\"author\":{\"name\":\"N365 Group\",\"@id\":\"https:\\\/\\\/n365group.com\\\/#\\\/schema\\\/person\\\/0e34f52beda7acfaebe3e5df55c217d1\"},\"headline\":\"Diana Bude on the secrets to successful marketing in the iGaming industry\",\"datePublished\":\"2022-04-06T13:08:34+00:00\",\"dateModified\":\"2023-11-17T10:02:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/n365group.com\\\/fi\\\/uutiset\\\/diana-bude-on-the-secrets-to-successful-marketing-in-the-igaming-industry\\\/\"},\"wordCount\":561,\"image\":{\"@id\":\"https:\\\/\\\/n365group.com\\\/fi\\\/uutiset\\\/diana-bude-on-the-secrets-to-successful-marketing-in-the-igaming-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/n365group.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/diana-scaled.jpg\",\"articleSection\":[\"N365 Insights\",\"News\"],\"inLanguage\":\"fi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/n365group.com\\\/fi\\\/uutiset\\\/diana-bude-on-the-secrets-to-successful-marketing-in-the-igaming-industry\\\/\",\"url\":\"https:\\\/\\\/n365group.com\\\/fi\\\/uutiset\\\/diana-bude-on-the-secrets-to-successful-marketing-in-the-igaming-industry\\\/\",\"name\":\"Diana Bude on the secrets to successful marketing in the iGaming industry - 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