How N365 Attracted 60,000 Visitors to Svensk Galopp’s Races

Svensk Galopp continues to deliver impressive attendance numbers. The biggest race days in 2024 attracted over 60,000 visitors, with N365 serving as an important partner in promoting the events.
“Since we began working with N365, we have become a much more mature digital organization,” says Amie Karlsson, Communications Manager at Svensk Galopp.

Svensk Galopp is an organization that manages and develops the sport of horse racing in Sweden. Each year, they host a range of events, with Stockholm Cup, Svenskt Derby, Stockholm’s Stora Pris, and Nationaldagsgaloppen standing out as major highlights. Since 2019, they’ve been partnering with the performance-driven content agency N365 for their marketing efforts.

“From our first meeting, we could see that they had a deep understanding of horse racing and an awareness of our challenges. Being a relatively small marketing team, we rely heavily on our partners to be independent and agile, and N365 quickly proved they have those qualities,” says Amie Karlsson.

The partnership began with N365’s native advertising solution, but over the years, it has evolved into content production for Svensk Galopp’s own website, combined with tailored campaign solutions for social media.

Amie Karlsson, Communications Manager, Svensk Galopp

“At first, we were just happy to have a presence on social media and a landing page to drive traffic to. But N365 continuously challenged us: How do we take the next step? How do we measure campaign success? How do we reach new audiences? I can confidently say that today we are a much more mature digital organization than when we first began this collaboration,” says Amie Karlsson.

As the partnership has developed, so has the number of event attendees. In 2024, the four major events mentioned above attracted over 60,000 visitors.

“As a relatively small organization, we need to be smart with every penny we invest, and the partnership with N365 is key to that. The content marketing we do together has acted as a driving force, helping us increase interest in both the sport as a whole and in our major events,” says Amie Karlsson.

There is no doubt that content plays a crucial role in this collaboration, but some components stand out as particularly important for continued growth.

“What really stands out to me about our partnership is Svensk Galopp’s curiosity. They’re always open to trying new ideas, something I appreciate a lot as a horse racing enthusiast myself. If I find an interesting trainer or jockey to interview, they’re quick to say, ‘Go for it,'” says Madeline Brolin, Senior Editor at N365.

As the season now comes to a close, a period of planning begins for Svensk Galopp and N365.

“We’ve just wrapped up this year’s Stockholm Cup, and now the fun part begins, where we plan for 2025. What can we learn from this year, and how can we improve for the next? With N365 by our side, we’re of course aiming for even better results next season,” concludes Amie Karlsson, Communications Manager at Svensk Galopp.