{"id":9061,"date":"2021-12-10T10:24:19","date_gmt":"2021-12-10T09:24:19","guid":{"rendered":"https:\/\/n365group.com\/?p=9061"},"modified":"2023-11-23T13:15:42","modified_gmt":"2023-11-23T12:15:42","slug":"the-power-of-q5-many-advertisers-miss-this-big-opportunity-to-maximize-sales","status":"publish","type":"post","link":"https:\/\/n365group.com\/no\/nyheter-2\/the-power-of-q5-many-advertisers-miss-this-big-opportunity-to-maximize-sales\/","title":{"rendered":"The power of Q5: \u201cMany advertisers miss this big opportunity to maximize sales\u201d"},"content":{"rendered":"<div id=\"fws_69e5b8ebeea38\"  data-midnight=\"dark\"  data-bg-mobile-hidden=\"\" class=\"wpb_row vc_row-fluid vc_row top-level standard_section\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\"><div class=\"inner-wrap\"><div class=\"row-bg\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay\" ><\/div><\/div><div class=\"col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\"  data-t-w-inherits=\"default\" data-border-radius=\"none\" data-shadow=\"none\" data-border-animation=\"\" data-border-animation-delay=\"\" data-border-width=\"none\" data-border-style=\"solid\" data-border-color=\"\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"column-bg-overlay\"><\/div>\n\t\t<div class=\"vc_column-inner\">\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p><strong>When the holiday shopping kicks off, consumers are generally considered to be laying low. However, people are shopping, just with a slightly different mindset.<br \/>\n<\/strong><strong>\u201cMany advertisers miss out on this big opportunity to increase ROI and maximize sales in the time period known as Q5,\u201d says Jimmie Larsson, <span class=\"ui-provider ee bji bgv bjj bjk bjl bjm bjn bjo bjp bjq bjr bjs bjt bju bjv bjw bjx bjy bjz bka bkb bkc bkd bke bkf bkg bkh bki bkj bkk bkl bkm bkn bko\" dir=\"ltr\">product owner Meta<\/span> at N365. <\/strong><\/p>\n<p><strong>Contradictory to<\/strong> <strong>popular<\/strong> beliefs, purchase intention is high when people are in holiday mode. This was uncovered in a study conducted by Ware2Go*, where 92 percent of people surveyed said they planned to shop after the holidays in 2020, up from usual 72 percent. Additionally, 80 percent were expected to make holiday gift returns.<\/p>\n<p>\u201cThe time period between Christmas and mid-January is known as Q5. It shows strong positive market dynamics and an opportunity for many advertisers to connect with consumers,\u201d says Jimmie Larsson.<\/p>\n<p><strong>Time spent on social<\/strong> platforms can be significantly longer during the holiday period when people have a lot of time on their hands. A survey including internet users from 13 different markets said they\u2019re spending more time on their smartphone since the COVID-19 outbreak**. At the same time, many big brands pull back their advertising spend during this time, after the big holiday push, which leads to less competition in the auctions on Facebook and Instagram.<\/p>\n<p>\u201cDuring the last few years, we have seen lower CPA-levels for several campaigns compared to the rest of the year, as well as lower CPM-prices. This combination makes Q5 a great opportunity to grow marketing shares,\u201d says Jimmie Larsson.<\/p>\n<p><strong>What are your best tips for advertising during Q5?<\/strong><\/p>\n<p>\u201dMake sure to break through the clutter by scaling up top-performing content and use messages that resonates well with shoppers. After Christmas people start thinking of themselves and what they would do differently in the new year. Tap into this positive feeling by adjusting your content to show how your product will help them follow through on resolutions,\u201d says Jimmie Larsson.<\/p>\n<p>\u201cA last minute-tip to prepare for Q5 could be to use existing holiday creatives but change the CTA from \u201cbuy Christmas gifts\u201d to \u201ctreat yourself\u201d, or \u201choliday offers\u201d to \u201clast chance for our year-end offer.\u201d<\/p>\n<p><strong>Contact Jimmie Larsson<\/strong> if you want to know more or need help with maximizing sales on social platforms during Q5: jimmie.larsson@n365group.com.<\/p>\n<p>*Ware2Go, December 2020<br \/>\n**GlobalWebIndex (GWI), Coronavirus Research<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"When the holiday shopping kicks off, consumers are generally considered to be laying low. However, people are shopping, just with a slightly different mindset. \u201cMany advertisers miss out on this...","protected":false},"author":18,"featured_media":9064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[413],"tags":[],"class_list":{"0":"post-9061","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The power of Q5: \u201cMany advertisers miss this big opportunity to maximize sales\u201d - N365 Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/n365group.com\/no\/nyheter\/the-power-of-q5-many-advertisers-miss-this-big-opportunity-to-maximize-sales\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The power of Q5: \u201cMany advertisers miss this big opportunity to maximize sales\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/n365group.com\/no\/nyheter\/the-power-of-q5-many-advertisers-miss-this-big-opportunity-to-maximize-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"N365 Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/n365group\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-10T09:24:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-23T12:15:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/n365group.com\/wp-content\/uploads\/2021\/12\/q5-bild.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"N365 Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/the-power-of-q5-many-advertisers-miss-this-big-opportunity-to-maximize-sales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/the-power-of-q5-many-advertisers-miss-this-big-opportunity-to-maximize-sales\\\/\"},\"author\":{\"name\":\"N365 Group\",\"@id\":\"https:\\\/\\\/n365group.com\\\/#\\\/schema\\\/person\\\/0e34f52beda7acfaebe3e5df55c217d1\"},\"headline\":\"The power of Q5: \u201cMany advertisers miss this big opportunity to maximize sales\u201d\",\"datePublished\":\"2021-12-10T09:24:19+00:00\",\"dateModified\":\"2023-11-23T12:15:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/the-power-of-q5-many-advertisers-miss-this-big-opportunity-to-maximize-sales\\\/\"},\"wordCount\":482,\"image\":{\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/the-power-of-q5-many-advertisers-miss-this-big-opportunity-to-maximize-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/n365group.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/q5-bild.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"nb-NO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/the-power-of-q5-many-advertisers-miss-this-big-opportunity-to-maximize-sales\\\/\",\"url\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/the-power-of-q5-many-advertisers-miss-this-big-opportunity-to-maximize-sales\\\/\",\"name\":\"The power of Q5: \u201cMany advertisers miss this big opportunity to maximize sales\u201d - 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