{"id":9933,"date":"2022-09-28T11:29:33","date_gmt":"2022-09-28T09:29:33","guid":{"rendered":"https:\/\/n365group.com\/?p=9933"},"modified":"2024-02-23T17:00:47","modified_gmt":"2024-02-23T16:00:47","slug":"the-no-brainer-quick-fix-many-marketers-are-missing-out-on-gives-you-18-better-results","status":"publish","type":"post","link":"https:\/\/n365group.com\/no\/nyheter-2\/the-no-brainer-quick-fix-many-marketers-are-missing-out-on-gives-you-18-better-results\/","title":{"rendered":"The no-brainer quick fix many marketers are missing out on: Gives you 18% better results"},"content":{"rendered":"\n\t\t
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Make sure to customize your ads for each placement when advertising on Meta Platforms. It can result in an 18 percent lower CPA, according to N365. <\/strong><\/p>\n

According to marketing surveys, an average individual sees between 4\u00a0000 – 10\u00a0000 ads a day \u2013 but one can probably remember just a few. Overwhelmed by the immense flow of information, our brain screens out most of the ads and we only register under a hundred.<\/p>\n

So, just launching an ad campaign is not enough. It\u2019s crucial to launch it effectively! One of the keys to a successful ad campaign can be to develop a thorough approach to customized ads for each placement. Meta Platforms, with their many different placements, recommend<\/a> advertisers to do this.<\/p>\n

\u201cWe spend most of our clients\u2019 media spend on the feed, but around 20 percent comes from other placements. That\u2019s a lot of money every week,\u201d says Jimmie Larsson<\/strong>, Product owner Meta<\/span> at N365.<\/p>\n

In Facebook Ads Manager, ads are automatically adapted for each placement, but it could be worth giving them some extra love and attention to make sure each ad is fully adapted for the right placement.<\/p>\n

\u201cWe’ve always had a feeling that it works better when we truly adapt, but as we’re very results oriented, we wanted to have clear numbers on how much effect it actually has.\u201d<\/p>\n

N365 set up a test running for three months. It included 16 different ads that were customized to the three big ad groups: square, vertical and wide. Square formats are mostly used in feed, vertical in stories and the wide is featured in other placements like instant articles and the right column. For example, a vertical aspect ratio was used for ads in stories to grab peoples\u2019 full attention.<\/p>\n

Here are the results: <\/strong><\/p>\n