{"id":11066,"date":"2023-05-04T14:43:16","date_gmt":"2023-05-04T12:43:16","guid":{"rendered":"https:\/\/n365group.com\/?p=11066"},"modified":"2023-05-04T15:16:32","modified_gmt":"2023-05-04T13:16:32","slug":"the-rise-of-ctv-heres-why-every-marketeer-should-have-a-ctv-advertising-strategy","status":"publish","type":"post","link":"https:\/\/n365group.com\/se\/nyheter-2\/the-rise-of-ctv-heres-why-every-marketeer-should-have-a-ctv-advertising-strategy\/","title":{"rendered":"CTV p\u00e5 frammarsch: Varf\u00f6r varje marknadsf\u00f6rare b\u00f6r ha en CTV-reklamstrategi"},"content":{"rendered":"<div id=\"fws_69e59bfab6446\"  data-midnight=\"dark\"  data-bg-mobile-hidden=\"\" class=\"wpb_row vc_row-fluid vc_row top-level standard_section\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\"><div class=\"inner-wrap\"><div class=\"row-bg\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay\" ><\/div><\/div><div class=\"col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\"  data-t-w-inherits=\"default\" data-border-radius=\"none\" data-shadow=\"none\" data-border-animation=\"\" data-border-animation-delay=\"\" data-border-width=\"none\" data-border-style=\"solid\" data-border-color=\"\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"column-bg-overlay\"><\/div>\n\t\t<div class=\"vc_column-inner\">\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\r\n\t<div class=\"wpb_text_column wpb_content_element\" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p><strong>CTV \u00e4r en av de snabbast v\u00e4xande kanalerna inom digital reklam. Den resultatdrivna contentbyr\u00e5n N365 hj\u00e4lper varum\u00e4rken att f\u00e5 h\u00f6gsta m\u00f6jliga avkastning p\u00e5 sina reklaminvesteringar i alla kanaler och format, inklusive CTV. <\/strong><\/p>\n<p><strong>Med \u00f6kningen<\/strong> av streamingtj\u00e4nster v\u00e4nder sig allt fler till sina internetanslutna enheter f\u00f6r att titta p\u00e5 sina favoritprogram och filmer. Detta har \u00f6ppnat en ny v\u00e4rld av m\u00f6jligheter f\u00f6r annons\u00f6rer att n\u00e5 sina m\u00e5lgrupper.<\/p>\n<p><strong>Vi har pratat<\/strong> med N365:s Head of Programmatic, <strong>Pierre Wingren<\/strong>, om m\u00f6jligheterna med CTV och hur det kan passa in i annons\u00f6rers digitala strategi:<\/p>\n<div id=\"attachment_8314\" style=\"width: 250px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8314\" class=\"size-medium wp-image-8314\" src=\"https:\/\/n365group.com\/wp-content\/uploads\/2021\/01\/pierre-240x300.jpg\" alt=\"\" width=\"240\" height=\"300\" srcset=\"https:\/\/n365group.com\/wp-content\/uploads\/2021\/01\/pierre-240x300.jpg 240w, https:\/\/n365group.com\/wp-content\/uploads\/2021\/01\/pierre-819x1024.jpg 819w, https:\/\/n365group.com\/wp-content\/uploads\/2021\/01\/pierre-768x960.jpg 768w, https:\/\/n365group.com\/wp-content\/uploads\/2021\/01\/pierre.jpg 1200w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><p id=\"caption-attachment-8314\" class=\"wp-caption-text\">Pierre Wingren.<\/p><\/div>\n<p><strong>Vad \u00e4r CTV?<\/strong><\/p>\n<p>\u2013 Connected TV. Detta \u00e4r helt enkelt en internetansluten TV (till exempel en smart-TV), men det inkluderar ocks\u00e5 Chromecast, Apple TV, spelkonsoler och liknande. CTV-reklam avser <em>videoreklam f\u00f6r TV-apparater med m\u00f6jlighet att ansluta till internet<\/em>, till skillnad fr\u00e5n reklam via traditionella linj\u00e4ra TV-s\u00e4ndningar.<\/p>\n<p><strong>Vilka m\u00f6jligheter finns det?<\/strong><\/p>\n<p>\u2013 F\u00f6rst och fr\u00e4mst ger det dig m\u00f6jlighet att visa ditt varum\u00e4rke p\u00e5 den stora TV-sk\u00e4rmen. Precis som traditionell linj\u00e4r TV, ses detta ofta av mer \u00e4n en person \u00e5t g\u00e5ngen eftersom m\u00e5nga tittar p\u00e5 TV tillsammans.<\/p>\n<p>CTV-reklam hanteras programmatiskt, vilket m\u00f6jligg\u00f6r m\u00e5nga m\u00f6jligheter till m\u00e5linriktning och skalning. Till exempel kan du optimera mot l\u00e4gsta m\u00f6jliga kontaktkostnad eller kostnad per slutf\u00f6rd visning. J\u00e4mf\u00f6rt med traditionell direktbokning med en enda s\u00e4ndare eller mediehus \u00e4r detta mycket mer effektivt.<\/p>\n<p><strong>Vilka \u00e4r f\u00f6rdelarna f\u00f6r annons\u00f6rer?<\/strong><\/p>\n<p>\u2013 N\u00e5gra av de st\u00f6rsta f\u00f6rdelarna \u00e4r:<\/p>\n<ul>\n<li>M\u00f6jligheter att n\u00e5 en m\u00e5lgrupp som inte tittar p\u00e5 traditionell linj\u00e4r TV \u2013 men ocks\u00e5 att \u00f6ka genomslaget hos m\u00e5lgruppen som tittar p\u00e5 b\u00e5de linj\u00e4r och ansluten TV.<\/li>\n<li>Inga minimum-investeringar, utan snarare fullst\u00e4ndig flexibilitet med budgetar.<\/li>\n<li>Aktivering av TV-reklam under specifika perioder, dagar och tider.<\/li>\n<li>M\u00f6jlighet att visa annonser f\u00f6r ett specifikt geografiskt omr\u00e5de.<\/li>\n<li>Reklam p\u00e5 valda kanaler och i utvalda sammanhang.<\/li>\n<li>Du betalar marknadspriser eftersom programmatisk handel avg\u00f6r vad en visning \u00e4r v\u00e4rd \u2013 men vi kan hj\u00e4lpa dig att f\u00f6rhandla specifika avtal.<\/li>\n<li>M\u00f6jligheter att kontrollera frekvensen och d\u00e4rmed bearbeta m\u00e5lgruppen i \u00f6nskad utstr\u00e4ckning.<\/li>\n<li>Nationell linj\u00e4r TV \u00e4r vanligtvis n\u00e5got f\u00f6r stora annons\u00f6rer. Dels p\u00e5 grund av de stora investeringarna, men ocks\u00e5 f\u00f6r att det kanske inte ens \u00e4r relevant att n\u00e5 hela Sveriges befolkning. Annons\u00f6rer kanske vill n\u00e5 10-15 procent av befolkningen och detta kan g\u00f6ras effektivt genom CTV.<\/li>\n<\/ul>\n<p><strong>Vilka m\u00e5lgrupper kan du n\u00e5?<\/strong><\/p>\n<p>\u2013 Tja, alla som tittar p\u00e5 CTV egentligen. Generellt sett \u00e4r m\u00e5lgruppen n\u00e5got yngre \u00e4n linj\u00e4r TV. Men beroende p\u00e5 ditt kanalval och kontextuell inriktning kan du n\u00e5 alla som tittar p\u00e5 CTV.<\/p>\n<p><strong>Hur kan N365 hj\u00e4lpa till med en CTV-reklamstrategi?<\/strong><strong>\u00a0<\/strong><\/p>\n<p>\u2013 Som en oberoende och internationell byr\u00e5 kan vi marknadsf\u00f6ra ditt varum\u00e4rke globalt i alla tillg\u00e4ngliga kanaler och tj\u00e4nster. Vi ger en rekommendation baserad p\u00e5 kampanjm\u00e5l och budget. Det kan handla om att bara synas p\u00e5 en eller tv\u00e5 specifika kanaler, eller anv\u00e4nda hela det tillg\u00e4ngliga n\u00e4tverket p\u00e5 varje marknad. Sedan starten har N365 arbetat som en datadriven byr\u00e5, med en prisbel\u00f6nt optimeringsprocess. \u00c4ven i en CTV-kampanj kan vi st\u00e4ndigt optimera mot relevanta KPI, till exempel CPCV (Cost Per Completed View).<\/p>\n<p>Kontakta Pierre Wingren h\u00e4r om du vill veta mer om hur N365 kan hj\u00e4lpa till med en CTV-strategi: pierre.wingren@n365group.com.<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"CTV has proven to be one of the fastest growing channels in digital advertising. The performance-driven content agency N365 helps brands get the highest possible return on ad investments across...","protected":false},"author":18,"featured_media":11070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[413],"tags":[],"class_list":{"0":"post-11066","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The rise of CTV: Here\u2019s why every marketeer should have a CTV advertising strategy - N365 Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/n365group.com\/se\/nyheter\/the-rise-of-ctv-heres-why-every-marketeer-should-have-a-ctv-advertising-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The rise of CTV: Here\u2019s why every marketeer should have a CTV advertising strategy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/n365group.com\/se\/nyheter\/the-rise-of-ctv-heres-why-every-marketeer-should-have-a-ctv-advertising-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"N365 Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/n365group\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-04T12:43:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-04T13:16:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/n365group.com\/wp-content\/uploads\/2023\/05\/Namnlo\u0308st-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"N365 Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/the-rise-of-ctv-heres-why-every-marketeer-should-have-a-ctv-advertising-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/the-rise-of-ctv-heres-why-every-marketeer-should-have-a-ctv-advertising-strategy\\\/\"},\"author\":{\"name\":\"N365 Group\",\"@id\":\"https:\\\/\\\/n365group.com\\\/#\\\/schema\\\/person\\\/0e34f52beda7acfaebe3e5df55c217d1\"},\"headline\":\"The rise of CTV: Here\u2019s why every marketeer should have a CTV advertising strategy\",\"datePublished\":\"2023-05-04T12:43:16+00:00\",\"dateModified\":\"2023-05-04T13:16:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/the-rise-of-ctv-heres-why-every-marketeer-should-have-a-ctv-advertising-strategy\\\/\"},\"wordCount\":671,\"image\":{\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/the-rise-of-ctv-heres-why-every-marketeer-should-have-a-ctv-advertising-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/n365group.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Namnlo\u0308st-1-1.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/the-rise-of-ctv-heres-why-every-marketeer-should-have-a-ctv-advertising-strategy\\\/\",\"url\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/the-rise-of-ctv-heres-why-every-marketeer-should-have-a-ctv-advertising-strategy\\\/\",\"name\":\"The rise of CTV: Here\u2019s why every marketeer should have a CTV advertising strategy - 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