{"id":11614,"date":"2023-08-30T12:17:19","date_gmt":"2023-08-30T10:17:19","guid":{"rendered":"https:\/\/n365group.com\/?p=11614"},"modified":"2023-09-04T14:12:23","modified_gmt":"2023-09-04T12:12:23","slug":"uusi-markkinointikumppani-toi-toivottua-tehoa-dynamin-markkinointiin-n365-on-huippuammattilaisia-taynna","status":"publish","type":"post","link":"https:\/\/n365group.com\/se\/finland\/uusi-markkinointikumppani-toi-toivottua-tehoa-dynamin-markkinointiin-n365-on-huippuammattilaisia-taynna\/","title":{"rendered":"Uusi markkinointikumppani toi toivottua tehoa Dynamin markkinointiin: \u201dN365 on huippuammattilaisia t\u00e4ynn\u00e4\u201c"},"content":{"rendered":"\n\t\t<div id=\"fws_69de568dda519\"  data-midnight=\"dark\"  data-bg-mobile-hidden=\"\" class=\"wpb_row vc_row-fluid vc_row top-level standard_section   \"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\"><div class=\"inner-wrap\"><div class=\"row-bg    \"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay\" ><\/div><\/div><div class=\"col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\"  data-t-w-inherits=\"default\" data-border-radius=\"none\" data-shadow=\"none\" data-border-animation=\"\" data-border-animation-delay=\"\" data-border-width=\"none\" data-border-style=\"solid\" data-border-color=\"\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"column-bg-overlay\"><\/div>\n\t\t<div class=\"vc_column-inner\">\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\r\n\t<div class=\"wpb_text_column wpb_content_element \" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<p><strong>Vuonna 2021 perustettu Dynami on kosmetiikka-alan maahantuontiyritys. Yritys tuo maahan kahta premium-br\u00e4ndi\u00e4: Darphin &amp; Payot. Yritys oli miettinyt markkinointistrategian p\u00e4ivitt\u00e4mist\u00e4 ja uusien ratkaisujen implementoimista. Kun N365 Group otti yhteytt\u00e4 Dynamiin, p\u00e4\u00e4tettiin et\u00e4palaveri sopia nopealla aikataululla.<\/strong><\/p>\n<p>Dynami oli toteuttanut markkinointia aiemmin kotimaisen markkinointitoimiston kanssa, mutta toivoi markkinointiin uudenlaista tehoa. N365 Groupilla puolestaan oli vuosien kokemus ty\u00f6skentelyst\u00e4 kauneus- ja kosmetiikka-alalla toimivien yritysten kanssa.<\/p>\n<p>Jo ensimm\u00e4isiss\u00e4 tapaamisissa k\u00e4vi ilmi, ett\u00e4 yhteisty\u00f6n aloittaminen N365 Groupin kanssa saattaisi tarjota ratkaisuja tiedostettuihin ongelmiin.<\/p>\n<p>&#8211; Meill\u00e4 oli toiveita ja N365:lla selv\u00e4sti kiinnostusta, sek\u00e4 positiivista ja tekev\u00e4\u00e4 asennetta. Saimme heti ehdotelman mink\u00e4laisilla toimilla maahantuonnin sarjojamme sek\u00e4 omaa maahantuonnin br\u00e4ndi\u00e4mme voisi l\u00e4hte\u00e4 kehitt\u00e4m\u00e4\u00e4n ja tuomaan paremmin esille. Ensi metreist\u00e4 l\u00e4htien meist\u00e4 tuntui, ett\u00e4 olemme osaavissa k\u00e4siss\u00e4 ja ett\u00e4 meid\u00e4n toiveemme kuultiin, kertoo Dynamin markkinoinnista ja koulutuksesta vastaava Sari Katara.<\/p>\n<h3><strong>Monipuolisella sis\u00e4ll\u00f6ll\u00e4 uutta tehoa markkinointiin<\/strong><\/h3>\n<p>Ensimm\u00e4isiss\u00e4 tapaamisissa kartoitettiin Dynamin aiemmin toteuttamat markkinointitoimenpiteet, nykyinen tilanne sek\u00e4 tavoitteet niin pitk\u00e4ll\u00e4 kuin lyhyemm\u00e4ll\u00e4kin aikaj\u00e4nteell\u00e4.<\/p>\n<p>Keskustelujen pohjalta N365 Group laati markkinointisuunnitelman, jonka avulla pystytt\u00e4isiin kasvattamaan Dynamin br\u00e4nditunnettuutta, mutta my\u00f6s kertomaan yrityksen edustamista br\u00e4ndeist\u00e4 monipuolisesti ja mielenkiintoisesti.<\/p>\n<p>Datan ker\u00e4\u00e4minen ja hy\u00f6dynt\u00e4minen, sek\u00e4 monipuolisen sis\u00e4ll\u00f6n luominen eri kohderyhmille tulisivat olemaan markkinoinnin keski\u00f6ss\u00e4. N365 Group ehdotti uudenlaisen artikkelituotannon k\u00e4ynnist\u00e4mist\u00e4. Artikkelit implementoitaisiin osaksi Dynamin blogia ja niihin l\u00e4hdett\u00e4isiin ajamaan liikennett\u00e4 sosiaalisen median kautta. Uudenlainen asiakaspolku mahdollistaisi useampien konversiopisteiden luomisen ja n\u00e4in ollen datan monipuolisemman k\u00e4yt\u00f6n.<\/p>\n<h3><strong>Tulokset puhuvat puolestaan<\/strong><\/h3>\n<p>Kun artikkelit valmistuivat N365 Groupin toimesta, implementoitiin ne Dynamin blogiin. T\u00e4m\u00e4n j\u00e4lkeen liikennett\u00e4 ryhdyttiin ajamaan artikkeleihin Metan kanavista maksettua mainontaa k\u00e4ytt\u00e4en.<\/p>\n<p>Dataa hy\u00f6dynt\u00e4m\u00e4ll\u00e4 ja sis\u00e4lt\u00f6\u00e4 jatkuvasti optimoimalla pystyttiin varmistumaan siit\u00e4, ett\u00e4 k\u00e4yt\u00f6ss\u00e4 oleva markkinointibudjetti k\u00e4ytettiin parhaiten performoiviin sis\u00e4lt\u00f6ihin. T\u00e4m\u00e4 n\u00e4kyi my\u00f6s tuloksissa.<\/p>\n<p>N365 Groupin ollessa vastuussa Dynamin markkinoinnista CPC (cost-per-click) laski 77 prosenttia, kun tuloksia verrattiin samana vuonna tehtyihin aiempiin markkinointikampanjoihin. Kehitys oli viel\u00e4kin suurempaa, kun tarkasteltiin CTR-prosenttia linkin klikkauksien suhteen. CTR-prosentti kasvoi huimat 1650 prosenttia samana vuonna toteutettuihin kampanjoihin verrattuna.<\/p>\n<p>Dynami oli eritt\u00e4in tyytyv\u00e4inen tuloksiin, mutta my\u00f6s N365 Groupin tapaan ty\u00f6skennell\u00e4.<\/p>\n<p>&#8211; Yritys on huippuammattilaisia t\u00e4ynn\u00e4. Kommunikointi on nopeaa sek\u00e4 mutkatonta. Koemme, ett\u00e4 saimme aina nopeat vastaukset mihin tahansa kysymykseemme.<\/p>\n<p>My\u00f6s N365 Groupin tapa raportoida markkinoinnin tuloksista ja kehityksest\u00e4 sai Dynamilta kiitosta.<\/p>\n<p>&#8211; Yhteydenpito oli N365:n puolelta tiivist\u00e4 jo ennen markkinoinnin aloittamista. Viikoittaisten raporttien avulla meit\u00e4 tiedotettiin koko ajan kampanjan toimivuudesta, tavoittavuudesta ja mahdollisista muutoksista matkan varrella. Emme kokeneet, ett\u00e4 meit\u00e4 j\u00e4tettiin ns. tyhj\u00e4n p\u00e4\u00e4lle miss\u00e4\u00e4n vaiheessa. Aikataulut pitiv\u00e4t aina!<\/p>\n<p>Vastuutuottajana toiminut Ville Castr\u00e9n on Dynamin Sari Kataran kanssa samoilla linjoilla \u2013 yhteinen s\u00e4vel l\u00f6ytyi nopeasti.<\/p>\n<p>\u2013 Meill\u00e4 oli Dynamin kanssa heti alusta alkaen selke\u00e4 n\u00e4kemys siit\u00e4, miten markkinoinnin toimenpiteit\u00e4 l\u00e4hdet\u00e4\u00e4n kehitt\u00e4m\u00e4\u00e4n. Ty\u00f6skentely heid\u00e4n kanssaan on ollut todella antoisaa ja kommunikointi on pelannut loistavasti matkan aikana. N\u00e4ill\u00e4 ev\u00e4ill\u00e4 on saatu selke\u00e4sti parempia tuloksia aiempaan verrattuna.<\/p>\n<p>N365 Group jatkaa Dynamin markkinoinnin kehitt\u00e4mist\u00e4 ja molempien osapuolien tavoitteena on pitk\u00e4aikainen kumppanuus, sek\u00e4 liiketoimintojen kasvattaminen.<\/p>\n<p><strong>Jos haluat kuulla lis\u00e4\u00e4 N365 Gropin markkinointiratkaisuista, tai mieless\u00e4si on markkinoinnillisia haasteita, ota yhteytt\u00e4 N365 Suomen maajohtajaan Juhani Jahnukaiseen: juhani.jahnukainen@n365group.com tai t\u00e4yt\u00e4 alla oleva yhteytietolomake.<\/strong><\/p>\n<h3><\/h3>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n\r\n\t<div class=\"wpb_text_column wpb_content_element \" >\r\n\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t<noscript class=\"ninja-forms-noscript-message\">\n\tObservera: JavaScript kr\u00e4vs f\u00f6r detta inneh\u00e5ll.<\/noscript>\n<div id=\"nf-form-32-cont\" class=\"nf-form-cont\" aria-live=\"polite\" aria-labelledby=\"nf-form-title-32\" 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