{"id":13586,"date":"2024-04-18T13:27:33","date_gmt":"2024-04-18T11:27:33","guid":{"rendered":"https:\/\/n365group.com\/?p=13586"},"modified":"2024-04-18T16:05:44","modified_gmt":"2024-04-18T14:05:44","slug":"n365-nominated-for-native-advertising-awards-for-its-collaboration-with-diakonia","status":"publish","type":"post","link":"https:\/\/n365group.com\/se\/nyheter-2\/n365-nominated-for-native-advertising-awards-for-its-collaboration-with-diakonia\/","title":{"rendered":"N365 nominerade till Native Advertising Awards f\u00f6r sitt samarbete med Diakonia"},"content":{"rendered":"
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Idag meddelades de nominerade till det internationellt erk\u00e4nda Native Advertising Awards.<\/a> N365, som tidigare vunnit fyra medaljer i t\u00e4vlingen, \u00e4r en av tre byr\u00e5er nominerade i kategorin \"Best use of Facebook\"<\/a>.
\n<\/strong>\u2013 Vi \u00e4r oerh\u00f6rt stolta \u00f6ver att v\u00e5rt arbete tillsammans med Diakonia f\u00e5r detta erk\u00e4nnande. Deras viktiga arbete f\u00f6r utsatta m\u00e4nniskor \u00f6ver hela v\u00e4rlden f\u00f6rtj\u00e4nar all uppm\u00e4rksamhet den kan f\u00e5, s\u00e4ger Sara Ohls\u00e9n, projektledare p\u00e5 N365.<\/strong><\/p>\n

N365 inledde sitt<\/strong> samarbete med Diakonia<\/a> 2022 med m\u00e5let att st\u00e4rka s\u00e5v\u00e4l varum\u00e4rket som att \u00f6ka antalet donationer. En betydande utmaning f\u00f6rra \u00e5ret var det l\u00e4gre bist\u00e5ndet, vilket resulterade i en begr\u00e4nsad mediebudget f\u00f6r 2023.<\/p>\n

N365 valde d\u00e4rf\u00f6r,<\/strong> i samr\u00e5d med Diakonia, att fokusera p\u00e5 det mest v\u00e4sentliga, n\u00e4mligen fokus p\u00e5 insatser l\u00e4ngst ner i marknadstratten f\u00f6r att \u00f6ka konverteringen och generera fler donationer till Diakonias viktiga kampanjer. En strategi som visade sig vara extremt effektiv. Kampanjerna genererade exceptionellt framg\u00e5ngsrika resultat och \u00f6vertr\u00e4ffade Diakonias f\u00f6rv\u00e4ntningar n\u00e4r det g\u00e4ller antalet donationer, CPA och ROI.<\/p>\n

\u2013 Jag skulle s\u00e4ga att v\u00e5ra resultat fr\u00e5n digital insamling har f\u00f6r\u00e4ndrats helt sedan vi b\u00f6rjade samarbeta med N365. Sj\u00e4lvklart spelar flera faktorer in, men idag har vi etablerat ett arbetss\u00e4tt med digital annonsering som har blivit en avg\u00f6rande int\u00e4ktsk\u00e4lla. F\u00f6r n\u00e4rvarande arbetar vi med att ut\u00f6ka v\u00e5r budget s\u00e5 att vi kan \u00f6ka v\u00e5r insamling genom digital annonsering, s\u00e4ger Victoria Gillberg, Kommunikations- & Insamlingsansvarig p\u00e5 Diakonia.<\/p>\n

Kampanjarbetet<\/strong> har uteslutande genomf\u00f6rts inom Metas n\u00e4tverk, med fokus p\u00e5 Facebook. Inneh\u00e5llet har haft en redaktionell ton, d\u00e4r b\u00e5de text och visuella l\u00f6sningar har haft en nyhetsliknande form f\u00f6r att skapa en k\u00e4nsla av \"h\u00e4r och nu.\" Detta arbete och strategi har nu blivit nominerat till Native Advertising Awards i kategorin \"B\u00e4sta anv\u00e4ndning av Facebook.\"<\/p>\n

\"Sara

Sara Ohls\u00e9n, Projektledare, N365<\/p><\/div>\n

\u2013 Det viktigaste i alla v\u00e5ra samarbeten \u00e4r naturligtvis att v\u00e5ra partners uppn\u00e5r positiva resultat n\u00e4r det g\u00e4ller \u00f6kad effektivitet, oavsett om det handlar om att st\u00e4rka varum\u00e4rket eller rena konverteringar. Nomineringen \u00e4r bara en bonus, men f\u00f6rhoppningsvis kan den \u00f6ka uppm\u00e4rksamheten kring Diakonias viktiga arbete, s\u00e4ger Sara Ohls\u00e9n, projektledare p\u00e5 N365.<\/p>\n

Detta \u00e4r vidare<\/strong> inte f\u00f6rsta g\u00e5ngen samarbetet mellan Diakonia och N365 har vunnit erk\u00e4nnande. Tidigare under 2023 vann Diakonia Stenbeckspriset<\/a> som \u00c5rets insamlingsorganisation i Sverige f\u00f6r att ha \u00f6kat b\u00e5de medel och givare betydligt.<\/p>\n

Vinnarna av \u00e5rets<\/strong> Native Advertising Awards kommer att presenteras den 12:e juni. De andra nominerade i kategorin \"B\u00e4sta anv\u00e4ndning av Facebook\" \u00e4r 24Sata f\u00f6r Diners och Postmedia Content Works f\u00f6r Intact Insurance.<\/p>\n

Team Diakonia och N365:
\n<\/strong>Unni Jonsson, Kommunikat\u00f6r, Diakonia
\nVictoria Gillberg, Insamlings- och kommunikationsansvarig, Diakonia
\nJulia Gerestrand, Teamledare Insamling, Diakonia
\nSofia Hallonsten, Chef Insamling och Kommunikation, Diakonia
\nSara Ohls\u00e9n, Projektledare, N365
\nJennifer Jaans, Redakt\u00f6r, N365
\nEmilia Roseng\u00e5rd, Videoredakt\u00f6r, N365<\/p>\n

Om Diakonia
\n<\/strong>Diakonia \u00e4r en svensk ideell organisation med n\u00e4rvaro i 27 l\u00e4nder. Sedan 1966 har Diakonia arbetat f\u00f6r en r\u00e4ttvis, j\u00e4mlik och h\u00e5llbar framtid. Tillsammans med m\u00e4nniskor runt om i v\u00e4rlden skapar de smarta och h\u00e5llbara l\u00f6sningar f\u00f6r att m\u00f6ta globala utmaningar. Under 2023 har deras insatser varit fokuserade p\u00e5 att st\u00f6dja utsatta m\u00e4nniskor i Ukraina och Gaza.<\/p>\n

Om N365
\n<\/strong>N365 \u00e4r en av Europas st\u00f6rsta performancefokuserade contentbyr\u00e5er, med kontor i Stockholm, London, New York, Helsingfors, K\u00f6penhamn och Oslo.
\nVi \u00e4r experter p\u00e5 att producera inneh\u00e5ll som ger resultat genom datadriven optimering. Det spelar ingen roll om det \u00e4r text, video, bilder eller ljud: N365 till\u00e4mpar en unik metod p\u00e5 inneh\u00e5ll i alla delar av arbetet.<\/p>\n

Vill ni f\u00f6rb\u00e4ttra era resultat p\u00e5 Meta eller n\u00e5gon annan plattform? H\u00f6r av er till oss!\u00a0<\/strong><\/a><\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Today, the nominees for the internationally renowned Native Advertising Awards were released. N365, which has previously won four medals in the competition, is one of three agencies nominated in the...","protected":false},"author":18,"featured_media":13587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[413],"tags":[],"class_list":{"0":"post-13586","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"yoast_head":"\nN365 nominated for Native Advertising Awards for its collaboration with Diakonia - N365 Group<\/title>\n<meta name=\"description\" content=\"N365, which has previously won four medals in the competition, is one of three agencies nominated in the category 'Best use of Facebook'.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/n365group.com\/se\/nyheter\/n365-nominated-for-native-advertising-awards-for-its-collaboration-with-diakonia\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N365 nominated for Native Advertising Awards for its collaboration with Diakonia\" \/>\n<meta property=\"og:description\" content=\"N365, which has previously won four medals in the competition, is one of three agencies nominated in the category 'Best use of Facebook'.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/n365group.com\/se\/nyheter\/n365-nominated-for-native-advertising-awards-for-its-collaboration-with-diakonia\/\" \/>\n<meta property=\"og:site_name\" content=\"N365 Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/n365group\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-18T11:27:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-18T14:05:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/n365group.com\/wp-content\/uploads\/2024\/04\/naa-diakonia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2346\" \/>\n\t<meta property=\"og:image:height\" content=\"1231\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"N365 Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/n365-nominated-for-native-advertising-awards-for-its-collaboration-with-diakonia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/n365-nominated-for-native-advertising-awards-for-its-collaboration-with-diakonia\\\/\"},\"author\":{\"name\":\"N365 Group\",\"@id\":\"https:\\\/\\\/n365group.com\\\/#\\\/schema\\\/person\\\/0e34f52beda7acfaebe3e5df55c217d1\"},\"headline\":\"N365 nominated for Native Advertising Awards for its collaboration with Diakonia\",\"datePublished\":\"2024-04-18T11:27:33+00:00\",\"dateModified\":\"2024-04-18T14:05:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/n365-nominated-for-native-advertising-awards-for-its-collaboration-with-diakonia\\\/\"},\"wordCount\":716,\"image\":{\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/n365-nominated-for-native-advertising-awards-for-its-collaboration-with-diakonia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/n365group.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/naa-diakonia.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/n365-nominated-for-native-advertising-awards-for-its-collaboration-with-diakonia\\\/\",\"url\":\"https:\\\/\\\/n365group.com\\\/se\\\/nyheter\\\/n365-nominated-for-native-advertising-awards-for-its-collaboration-with-diakonia\\\/\",\"name\":\"N365 nominated for Native Advertising Awards for its collaboration with Diakonia - 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