{"id":9311,"date":"2022-03-06T17:38:41","date_gmt":"2022-03-06T16:38:41","guid":{"rendered":"https:\/\/n365group.com\/?p=9311"},"modified":"2022-03-06T17:43:43","modified_gmt":"2022-03-06T16:43:43","slug":"n365s-expertise-recognized-with-nomination-in-the-native-advertising-awards","status":"publish","type":"post","link":"https:\/\/n365group.com\/se\/nyheter-2\/n365s-expertise-recognized-with-nomination-in-the-native-advertising-awards\/","title":{"rendered":"N365\u2019s expertise recognized with nomination in the Native Advertising Awards"},"content":{"rendered":"
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The content agency\u2019s campaign with Bausch + Lomb has been nominated in the \u2018Best Use of Facebook\u2019 category.
\n<\/strong>\u201cThis proves that a big dose of creativity combined with a data driven approach is a successful strategy! We <\/strong>are very happy and honored to be recognized with this nomination,\u201d says Jimmie Larsson, the project manager responsible for the campaign.<\/strong><\/p>\n

Presented by Native Advertising Institute<\/a>, the awards \u2013 with participating agencies from all over the world \u2013 promotes inspiring, effective and creative work that helps brands tell stories in a non-disruptive way, driving commercial impact with journalistic quality.<\/p>\n

N365 has one out of three nominations in the \u2018Best Use of Facebook\u2019 category. The shortlisted project is \u201cDina \u00d6gon\/Your Eyes\u201d<\/strong> together with Bausch + Lomb<\/strong>, one of the best-known healthcare brands in the world, offering eye health products.<\/p>\n

N365 have previously proven to a lot of clients that native advertising can generate instant results in terms of hard KPI:s \u2013 and at the same time build the brand, inspire and educate.<\/p>\n

As for this campaign, N365 faced a unique challenge on how to create measurable results for the client.<\/p>\n

Bausch + Lomb\u2019s main goal was to identify and capture potential customers for their ULTRA\u00ae Multifocal for Astigmatism contact lens in the Scandinavian markets. Bausch + Lomb and N365 agreed that native advertising was the way to go to get attention from potential customers. But what is the best way to measure purchases when there are hundreds of opticians providing the contact lens across the Scandinavian countries? Many of them don\u2019t provide booking online, and far from all of them have the capacity to add a tracking pixel.<\/p>\n

\u201cWe needed to be extra creative and decided to create a tailor-made solution only for this campaign. We merged over hundred opticians into a single store locator, to create visibility and reach online for each optician in every Scandinavian country that provides the ULTRA\u00ae lens”, Larsson says, and continues:<\/p>\n

“To reach the best result possible we optimized the campaign on a daily basis, towards the set KPI, and adjusted the content according to the data. This data driven approach is a key working method that we apply on all our campaigns.”<\/p>\n

The recognition with a nomination in the Native Advertising Awards shows N365\u2019s ability to create unique campaigns that stands out among global competitors. It demonstrates strength in creativity along with a presence in multiple markets. Additionally, the campaign proved to be very successful, reaching the client\u2019s goals of CTR from native article to store locator-site with a good margin.<\/p>\n

\u201cThis proves that a big dose of creativity combined with a data driven approach is a successful strategy! We are very happy and honored to be recognized with this nomination,\u201d says Jimmie Larsson.<\/p>\n

The Native Advertising Awards is not unfamiliar territory for N365, which won gold in the same category in 2018 after a campaign with USKA, Sweden\u2019s biggest matching service for assistant nurses.<\/p>\n

The winners will be announced on a digital event<\/a> the 9th<\/sup> of March 2022. Fingers crossed!<\/p>\n\r\n\t\t<\/div>\r\n\t<\/div>\r\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"The content agency\u2019s campaign with Bausch + Lomb has been nominated in the \u2018Best Use of Facebook\u2019 category. \u201cThis proves that a big dose of creativity combined with a data...","protected":false},"author":18,"featured_media":9312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[413],"tags":[],"class_list":{"0":"post-9311","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news"},"yoast_head":"\nN365\u2019s expertise recognized with nomination in the Native Advertising Awards - N365 Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/n365group.com\/se\/nyheter-2\/n365s-expertise-recognized-with-nomination-in-the-native-advertising-awards\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N365\u2019s expertise recognized with nomination in the Native Advertising Awards\" \/>\n<meta property=\"og:url\" content=\"https:\/\/n365group.com\/se\/nyheter-2\/n365s-expertise-recognized-with-nomination-in-the-native-advertising-awards\/\" \/>\n<meta property=\"og:site_name\" content=\"N365 Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/n365group\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-06T16:38:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-06T16:43:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/n365group.com\/wp-content\/uploads\/2022\/03\/Shortlist-static-1920x1080-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"N365 Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/n365group.com\\\/dk\\\/nyheder\\\/n365s-expertise-recognized-with-nomination-in-the-native-advertising-awards\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/n365group.com\\\/dk\\\/nyheder\\\/n365s-expertise-recognized-with-nomination-in-the-native-advertising-awards\\\/\"},\"author\":{\"name\":\"N365 Group\",\"@id\":\"https:\\\/\\\/n365group.com\\\/#\\\/schema\\\/person\\\/0e34f52beda7acfaebe3e5df55c217d1\"},\"headline\":\"N365\u2019s expertise recognized with nomination in the Native Advertising Awards\",\"datePublished\":\"2022-03-06T16:38:41+00:00\",\"dateModified\":\"2022-03-06T16:43:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/n365group.com\\\/dk\\\/nyheder\\\/n365s-expertise-recognized-with-nomination-in-the-native-advertising-awards\\\/\"},\"wordCount\":597,\"image\":{\"@id\":\"https:\\\/\\\/n365group.com\\\/dk\\\/nyheder\\\/n365s-expertise-recognized-with-nomination-in-the-native-advertising-awards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/n365group.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Shortlist-static-1920x1080-1-scaled.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/n365group.com\\\/dk\\\/nyheder\\\/n365s-expertise-recognized-with-nomination-in-the-native-advertising-awards\\\/\",\"url\":\"https:\\\/\\\/n365group.com\\\/dk\\\/nyheder\\\/n365s-expertise-recognized-with-nomination-in-the-native-advertising-awards\\\/\",\"name\":\"N365\u2019s expertise recognized with nomination in the Native Advertising Awards - 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