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How should marketers act in a world without third-party cookies?
Third-party cookies are disappearing, which will have a significant impact on marketing strategies. These cookies have long been used to track user behavior across websites, allowing marketers to deliver targeted ads.
Without them, marketers will need to find new ways to gather data and personalize advertising. This shift will likely lead to more reliance on first-party data and contextual targeting, for instance.
Adapting to this change will require marketers to rethink their approach to digital advertising. In this episode of 365 Seconds, we dive deeper into this topic and share tips on how marketers can act right now.
