Today, the nominees for the internationally renowned Native Advertising Awards were released. N365, which has previously won four medals in the competition, is one of three agencies nominated in the category ‘Best use of Facebook’.
‘We are extremely proud that our work with Diakonia is being recognized in this way. Their important work for vulnerable people worldwide deserves all the attention it can get,’ says Sara Ohlsén, project manager at N365.”
N365 initiated its collaboration with Diakonia in 2022 with the goal of strengthening brand awareness and increasing the number of donations. A significant challenge last year was the lower aid, resulting in a limited media budget for the start of 2023.
Therefore, N365, in consultation with Diakonia, chose to focus on the most essential aspect, namely low-funnel efforts to increase conversion and generate more donations for Diakonia’s important campaigns. A strategy that turned out to be extremely effectful. The campaigns produced exceptionally successful results, surpassing Diakonia’s expectations in terms of the number of donations, CPA, and ROI.
”I would say that our results from digital fundraising have changed completely since we started collaborating with N365. Of course, several factors come into play, but today we have established a way of working with digital advertising that has become a crucial source of revenue. Currently, we are working to expand our budget so that we can increase our fundraising through digital advertising, says Victoria Gillberg, Communication & Fundraising Officer, Diakonia.
The campaign work has been exclusively carried out within Meta’s network, with a focus on Facebook. The content has had an editorial tone, where both copy and visual solutions have had a news-like feel to create a sense of ‘here and now.’ This work and strategy have now been nominated for the Native Advertising Awards in the category ‘Best use of Facebook.’
Sara Ohlsén, Project Manager, N365
“The most important aspect of all our collaborations is, of course, that our partners achieve positive results in terms of increased effectiveness, whether it’s brand uplift or pure conversion. The nomination is just a bonus, but hopefully, this can bring increased attention to Diakonia’s important work,” says Sara Ohlsén, project manager at N365.
Moreover, this isn’t the first time the collaboration between Diakonia and N365 has been recognized. Earlier in 2023, Diakonia won the Stenbeck Prize as the Fundraising Organization of the Year in Sweden for significantly increasing both funds and donors.
The winners of this year’s Native Advertising Awards will be announced on June 12th. The other nominees in the category ‘Best use of Facebook’ are 24Sata for Diners and Postmedia Content Works for Intact Insurance.
Team Diakonia and N365:
Unni Jonsson, Communications Officer, Diakonia
Victoria Gillberg, Communication & Fundraising Officer, Diakonia
Julia Gerestrand, Team Leader Fundraising, Diakonia
Sofia Hallonsten, Head of Fundraising and Communication, Diakonia
Sara Ohlsén, Project Manager, N365
Jennifer Jaans, Editor, N365
Emilia Rosengård, Video editor, N365
About Diakonia
Diakonia is a Swedish nonprofit organization present in 27 countries. Since 1966, Diakonia has been working towards a fair, equal, and sustainable future. Together with people around the world, they create smart and sustainable solutions to address global challenges. In 2023, their efforts have been focused on supporting vulnerable people in Ukraine and Gaza.
About N365
N365 is one of Europe’s largest performance driven content agencies, with offices in Stockholm, London, New York, Helsinki, Copenhagen and Oslo.
We are experts in producing content that delivers results through data-driven optimization. It doesn’t matter if it’s text, video, images or sound: N365 apply a unique way of thinking about content to every aspect of the work.
Want to improve your results on Meta or any other platform? Reach out to us!
