Method
Programmatic advertising and ad production
Media
Programmatic
KPI
Booked trips
Strategy
Daily optimization to maximize viewability and ROI
How N365 helped improve Airtours’ bookings conversion rate – by 557 percent
Using a data-driven and comprehensive structure, N365 has contributed to increasing Airtours’ programmatic presence. Airtours is Sweden’s fourth largest tour operator and specializes in charters around the Mediterranean and city trips.
From the very start of the collaboration, the programmatic campaign was a fundamental part of the brand building, but N365 knew from experience that there is more to be gained from a programmatic campaign than just reach and engagement. Streamlined optimization led to an increased ROI – and in 2022 results improved by more than 500 percent.
“N365 has an innovative and strategic approach in our programmatic campaigns, and they are always willing to go the extra mile to ensure continued improved results. We are grateful for their expertise and look forward to our continued collaboration”
Rasmus Sjöberg, Marketing Manager Airtours