TikTok has long been an effective platform for building brands and fostering relationships. Now, the platform is launching a new feature, Smart+, entirely focused on performance.
“We are already seeing tremendous interest from our partners, and this could be a potential goldmine for conversion campaigns,” says Madeleine Brolin, Product Owner TikTok at N365.
TikTok’s new feature, Smart+, is an AI-powered solution designed to maximize returns when it comes to sales, conversions, leads, or app installs.
“TikTok is already a major channel that continues to grow and attract new audiences. At N365, we’ve been working conversion-focused on the platform for years, and with Smart+, we have even more tools to generate results for our partners,” says Madeleine Brolin.
A company that has already tested the feature, and which TikTok itself highlights as a successful example, is Ray-Ban. With Smart+, they managed to increase their conversion rate by a full 47%, while ROAS was 42% higher and CPA was 50% lower.
Smart+ offers three key benefits, according to TikTok. First, it provides the framework to build high-performing campaigns that deliver better results. Second, it’s more efficient, and third, it makes creativity easier. Creativity is a crucial factor for establishing a successful presence on the platform.
“Our guiding principle when it comes to content has always been ‘test, test, test.’ With Smart+, we have the ability to test even more material quickly, optimizing campaigns for increased impact. This new feature is perfect for rolling out during Black Week or ahead of the holiday shopping season, and we at N365 can of course help you get started,” says Madeleine Brolin.
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