Several pharmaceutical companies choose N365 as their content marketing partner. Going into 2022, N365 further scales up their focus on the pharmaceutical industry – and has completed Lif’s pharmaceutical marketing course as an important part of this investment.
With years of experience collaborating with many players in the pharmaceutical industry, N365 has worked with digital marketing of both health supplements, prescription and over-the-counter medication across several Nordic countries.
Collaborations have primarily focused on disease awareness-campaigns through native advertising on Facebook. N365 has also produced ad campaigns for over-the-counter medication through social channels, SEM-campaigns and video productions.
“Health has always been a key segment for us as an agency. In the last year we’ve seen a greater demand from the pharmaceutical industry to promote primarily prescription medicines through disease awareness-content,” says Björn Forsgren, interim CEO at N365.
As N365 plans to scale up the focus on the pharmaceutical industry further, one of N365’s editors has been certified in marketing of medicines through the Swedish Academy of Pharmaceutical Sciences’ IMA course. The course addresses market managers in the industry as well as entities working on behalf of pharmaceutical companies.
“It is important for us that our partners feel secure that we possess the right knowledge so that mistakes that break the ethical rules and laws are avoided. In addition, it is a way to ensure that the content we produce is safe for consumers and patients,” says Ellinor Björkman, editor at N365, certified through Lif.
The course is given on behalf of Lif, the industry organization for research-based pharmaceutical companies in Sweden. It provides essential knowledge of the rules that apply when advertising on, for example, social media, Google, video and audio and disease awareness campaigns.
If you want to know more about how N365 works with pharmaceutical companies, contact us here or reach out to Ellinor Björkman via email: [email protected]. We’d love to schedule a call or meeting to help you grow your business!