N365 Group are delighted to have been nominated in the category of ‘Best Specialist’ at the International Content Marketing Awards, with the campaign ‘Your Career Track’ for client Network Rail.
The prestigious annual award celebrates the best and most effective content marketing campaigns from around the world, and is a highly coveted prize within the industry amongst both content agencies and their clients.
N365 Group created ‘Your Career Track’, a data-informed and content-led campaign with the aim of recruiting more female school leavers for Network Rail’s engineering apprenticeships – typically a hugely male-dominated area of the job market.
“We’re absolutely delighted to have been nominated for this award, and it’s great that our team gets the appreciation they deserve. Our clients already know we’re hard to beat when it comes to data driven native advertising, but I’m really happy that we now can show our campaign with Network Rail externally to share the kind of effect it can give”, said Björn Forsgren, N365 UK Country Manager.
This is the second recruitment marketing campaign N365 Group have been shortlisted for in the past year, having won ‘Best Use of Facebook’ at the Native Advertising Awards in 2018 for a campaign with Swedish healthcare job-matching service USKA.
This nomination also signals a very strong year for the Mediaplanet Group, with both Mediaplanet and Appelberg also nominated for awards in different categories.
This year’s awards evening will be held on Tuesday 26th November at a gala dinner at Troxy, London.
Here is the full list of nominations for this year’s awards.
Here is a link to the ‘Your Career Track’ campaign.