Content agency N365 has increased their investments noticeably in programmatic campaigns in 2021, being one of the top 30 spenders in display across the UK & Nordics on the largest global independent SSP, Magnite.
“We didn’t see ourselves as a programmatic agency a few years ago but this is obviously a sign that we’re doing something right”, says Pierre Wingren, Head of Programmatic at N365.
As an agency with native advertising at its core, N365 entered the programmatic universe as outsiders, with their own take: Simply deliver the best possible results for their clients, whilst having transparency as a guiding light. The concept paid off. In just a few years, the two-person team at N365 have seen clients increasing their trust and consequently their spend in programmatic.
“We have seen great results from investing in Magnite inventory. We know what we’re buying and that it brings good value to our clients. Like us, Magnite has a transparent approach, which is very much appreciated”, says Pierre Wingren.
As a result of increased programmatic campaigns, N365 expanded their programmatic team, hiring Isabelle von der Groeben as a campaign manager in 2020. N365 intends to scale up their programmatic presence further in 2022.
“We are always trying to find the best performing channels for our clients and maximize effect and ROI on campaigns. Since we’re experiencing ever-improving results on our programmatic campaigns, it has developed into a key segment for us”, says Pierre Wingren, continuing:
“This goes both for clients with long-standing experience of buying programmatic, where we develop their activity, but also those who are at the beginning of their programmatic journey”.
N365 has experience in developing programmatic strategies in the Nordics, Europe and in North America, both in B2C and B2B campaigns. They offer a wide range of programmatic services globally, executing everything from traditional display campaigns to native, video and audio campaigns.
Don’t hesitate to contact Pierre if you want to know more about how we work with programmatic: [email protected]
Programmatic advertising refers to the automated buying, selling, placement, and optimization of digital ad space. Over the past few years, this data-driven form of digital ad-buying has increased rapidly among marketers. The total dollars spent on programmatic worldwide has seen a 54 percent increase between 2014-2019.
According to Statista research department, programmatically sold advertising was worth nearly 130 billion US dollars in 2020. The figure is expected to reach 155 billion in 2021.
While the U.S. spends far more than any other country on programmatic digital ad spend, four of the top eight countries in programmatic are in Europe (the UK, Germany, France and Italy). They, like many other countries, are continuing to accelerate their growth in programmatic.