Method
Digital native advertising
Media
KPI
Conversions through new media channel
Strategy
Geographical targeting
How a new media channel became a success for Carglass®
The challenge: To find a new converting media channel.
The result: Better occupancy in the workshops.
Carglass® Sweden is a part of Belron, the world’s leading vehicle glass repair and replacement group, operating across over 30 countries. In Sweden, Carglass® has more than 50 workshops and offers stone chip repairs, as well as the replacement of broken windshields.
Carglass® was searching for a new media channel to see if they could increase the number of bookings for stone chip repairs and/or replacements of broken windshields. The challenge was to find a channel that not only converted, but also resulted in a positive ROI.
Read moreN365’s solution to the challenge was a geo-targeted native campaign on Facebook.
“We had previously done different digital campaigns with varied results. N365’s media channel selection appealed to us and, given their great experience with targeted Facebook campaigns, we had great expectations even before we went live.”
Ivar Lane, Digital Sales Manager at Carglass®
Through strategic targeting, continuous optimization of the content and joint analysis between N365 and Carglass®, it quickly became clear that the choice of new media channel was spot on.
The ads on Facebook, with an editorial touch, attracted the target audience and generated a strong flow of relevant visitors through the N365-built campaign site and on to the Carglass® booking page.
“The result speaks for itself: we have seen an increased influx of customers to the workshops and have also gained useful insights about our target groups thanks to N365’s frequent reporting. Internally, this has got waves on the water and now, our sister company in Norway is also working together with N365. We look forward to a long collaboration together.”
Ivar Lane, Digital Sales Manager at Carglass®
